Air NZ has launched a new brand campaign, Where to Next, out of True. Buried, for the moment, is the zany humour of much of the airline’s recent work, replaced by stunning imagery from the countries Air NZ flies to, including new destinations Houston and Buenos Aires.
Ads get the boot at NBR online
NBR Online is to eliminate all advertising spots on its home page – with the sole exception of the banner that runs across the top of the site – from Monday 31 August.
justONE’s Clubcard work wins in Cincinnati
justONE has tasted success at the Colloquy Recognises Awards, for Foodstuffs’ New World Clubcard programme.
Effies tap Londoner (with Kiwi links)
CAANZ has appointed London-based Effectiveness Partnership strategic consultant Ali Bucknall as its international judge for this years’s Effie Awards (held in association with TVNZ).
Feedback technology one in a million
When it comes to marketing, people are key. After all, it is to customers that the value of a product, service or business needs to be communicated. But even the best marketing campaign in the world cannot overcome a less-than-desirable customer experience, especially if the brand promises being made are not being met on a personal, face-to-face level in store with retailers.
Whybins shoots first Cancer Society tvc for 22 years
Whybin\TBWA has shot the Cancer Society NZ’s first new tvc – funded by principal sponsor ANZ – in 22 years. “This year is a significant one for Cancer Society New Zealand as it celebrates its 25th nationwide Daffodil Day on Friday 28 August,” says ANZ head of marketing Astrud Burgess.
NZ film industry bible back in print
The 2015/16 Data Book print edition is out now – crammed full with the latest information about New Zealand’s film & television talent and services. The book also includes Studio and Crane Charts and other useful information for people looking at shooting films or commercials in New Zealand.
Arrivals & Departures: Two new faces at Sunday Punch
Sunday Punch has appointed Nikki Smith as its new managing director and executive producer. And Smith’s first undertaking? Signing comedy director Helena Brooks.
Oscar-winning Kiwi shoots ANZ video
Celebrated Kiwi filmmaker Jane Campion – who won a Best Original Screenplay Oscar for 1994’s The Piano – has shot a short video for the launch of ANZ’s Wise Women website and #equalfuture social media campaign.
Visiting bankers pay MDS students’ Visa bills
Three Media Design School students have banked $8500 after impressing visiting Visa executives with their ideas for payment technology developments.
