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Marketers flay Dick Smith receiver

Marketers flay Dick Smith receiver

The Marketing Association has stepped outside its normal remit to mount a blistering attack on the Dick Smith receivers, who are reported to be mounting a fire sale of personal data to... Read More

bcg2 buys Shirtcliffe & Co

bcg2 buys Shirtcliffe & Co

Hot on the heels of Shirtcliffe & Co’s  two golds at the NZDM awards, comes news the agency has been acquired by bcg2 – with their senior staff all integrating with the... Read More

Tricksterism strong here

Tricksterism strong here

D&AD has released a teaser of the new brand identity for the D&AD Festival. “This,” says D&AD President (and Havas London ECD) “gives a glimpse of the fantastic work that is to... Read More

Maximising marketing dollars

Maximising marketing dollars

Since taking up the NZ manager role at Asia/Europe analytics company Datalicious in April last year, Kasmira Sewpershad (ex OMD, Contagion, MediaWorks) has seen the business grow as she guides her team of... Read More

Kiwi six-pack makes global top 100

Kiwi six-pack makes global top 100

Six NZ campaigns from five agencies – Republik, DDB, Clemenger, OMD, and Barnes Catmur & Friends – have been selected by UK ad/media site Warc as among the 100 most effective marketing... Read More

Gen Y is the future

Gen Y is the future

3.1 million New Zealanders aged 15+ now access the Internet, spending two working days online each week, according to new figures out today from Nielsen NZ. The report shows Gen Y leading... Read More

Kiwis mirror global SMB trends

Kiwis mirror global SMB trends

Facebook has announced that there are now over three million businesses – the vast majority of which are SMBs – actively advertising on Facebook, up 50% in just one year, according to... Read More

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