Spark PHD has turned a bad day into a good day for unsuspecting motorists in an engaging parking ticket stunt, as part of its promotion for upcoming Walt Disney Studios film Alexander and the Terrible, Horrible, No Good, Very Bad Day.
More FM Drive show goes nationwide
MediaWorks’ radio station More FM has launched a nationwide Drive show, hosted by Jason Gunn and Lana Searle. “Next year, More FM listeners will have the best of both worlds with a focus on local hosts and local content from the early morning through until 3pm, and the best nationwide content between 3pm-midnight,” says More FM network content director Christian Boston.
Moslems, Kiwis star in Aussie-made cricket spot
CHE Proximity Melbourne has launched a new campaign to celebrate the return of the ICC Cricket World Cup to Australia and New Zealand after 23 years. It’s not the usual rah-rah crud, either – this is a cracker spot, genuinely multicultural (including Moslems), and NZ features prominently.
CDs make MDS Adschool grads’ day
The Media Design School’s Adschool class of 2014 on Tuesday night heralded the beginning of the Xmas party scene with a joyful end to a year of hard slog, says CD Kate Humphries. “The venue was Tyler Street Garage rooftop bar, and as usual, the very best of NZ’s Executive and Creative Directors were out in force to get a taste of what’s on offer, give feedback, and generally help everyone get over the final line.
DDB & Speight’s want a tinge of ginge
Speight’s has recruited the help of DDB to hunt for a spokesperson for Speight’s Ginger Beer, the newest and gingeriest innovation which launched earlier this month.
Transtasman upgrade for International Rescue
Multidisciplinary artist agency International Rescue has launched a new website with an increased roster of photographers, illustrators and animators. “Since launching the agency seven years ago our online presence has become increasingly important”, says agent/executive producer Rob Finn.
Sports app delivers superior customer engagement
bka Interactive’s new Go Team sports-picking app is becoming a hot commodity for businesses looking to engage with customers/staff and potential customers. “Customer engagement is the foundation of good marketing,” says bka client Repco’s NZ marketing manager Emma Cleal. “But with the plethora of sales promotions bombarding trade and retail customers, how can marketers cut through the clutter?
Farewell Vince – hello Mate
Iconic Kiwi tyre business Beaurepaires has bid farewell to their trusted front man of 30 years, Vince Martin, opting for man’s best friend – a likeable pup named Mate – in a new advertising campaign by DDB.
iSite unveils comparative research programme
Outdoor company iSite Media has launched its new Reach & Frequency programme for bus advertising – a move the company claims is a first in the NZ OOH sector. “Marketers and media agencies will now be able to compare a key outdoor format against other media,” says ceo Wayne Chapman.
Arrivals & Departures
Viaduct Harbour-based branded content agency BrandWorld has appointed seasoned advertising sales professional Frances Quirk as business manager: “We’re delighted to welcome Frances to the team,” says Richard Stevens, BrandWorld’s managing director. “We’ve known her for a long time, as have many others in the industry. She’s a consummate professional with an enviable list of contacts and clients who trust her to offer them the best opportunities for their marketing dollar.”
