APN Outdoor teamed up with TV3 and their media agency Spark PHD for a NZ industry first – live elections results delivered across a digital billboard network during this year’s general election.
Komli launches next-gen CRM Remarketing platform
Mumbai (October 1, 2014): Leading APAC media technology company Komli Media has launched a new integrated cross-channel CRM remarketing platform in NZ and Australia. The company says the platform is the first of its kind, and forms part of its products’ market expansion plans.
Paul Catmur – is the adman a mag fan?
The Magazine Publishers Association (MPA) is delighted to announce that Paul Catmur of Barnes, Catmur & Friends is speaker at THE MAG SESSIONS on 2 October.
Rebrand puts Sir Ed back in the spotlight
Colenso BBDO has helped to rebrand the organisation formerly known as (draw a deep breath) The Sir Edmund Hillary Outdoor Pursuits Centre of New Zealand. From today, the outdoor education centre named for our most famous explorer will be called simply Hillary Outdoors.
Pead PR: Pink’s not just a colour – it’s an Attitude!
Tomorrow is the start of Breast Cancer Awareness Month and the NZ Breast Cancer Foundation has engaged Pead PR to challenge businesses (big & small) around New Zealand to get involved.
Swear words + kids connects for Contact
JWT Auckland’s new campaign for power company Contact Energy brings to the screen the complexities of home life, with doses of humour, and illustrates the brand’s vision to help New Zealanders live more comfortably with energy.
New site brings marketing nous to the Kiwi sex business
“The oldest industry in the world has been thrust into the 21st Century by MADAM.co.nz, a new advertising platform that brings mobile optimisation and enhanced technology to the adult industry,” reads the email that landed at M+AD yesterday.
The best work in the world – that works
Colenso BBDO’s Spikes Radio Grand Prix for Mars Pedigree K9FM was a special achievement, but the agency’s haul of three Golds in just one category – the most important one, reckons MD Nick Garrett – has really got everyone at College Hill excited.
Facebook launches new-look Atlas
Facebook has relaunched Atlas, the ad platform it bought off Microsoft, and now picked up globally by Omnicom. Atlas gives advertisers one place to create, buy, measure and optimise digital campaigns. It enables real-world, people-based impact across multiple devices (not just desktop) and the entire internet, on a massive scale.
ecostore’s sweet solution to plastic bottles
Despite having access to two of the most creative agencies in town – Special and Open – ecostore (no creative slouch itself, obviously) has gone in-house to market its new plastic bottles, made from sugarcane.
