Pita Pit has launched its first campaign, with the national TV ad airing for the first time last night. The company which first opened in New Zealand seven years ago now has over 65 stores nationwide and another nine in Australia. Contagion won the business for both markets earlier in the year and this is the first of many campaigns.
Arrivals & Departures
Digital agency Touchcast promotes Will Joyce to GM of its Auckland office: Says Andrew Hawley, managing director of Touchcast New Zealand: “After many months of searching, we’ve identified a fantastic internal candidate in Will Joyce, currently our head of strategy. We believe he is the best long-term culture and capability fit for Touchcast and our Auckland clients going forward, especially as we look to evolve our capability in a number of key areas.”
Star guitar, star chef and Justin Timberlake come to the party as Botab tickets go on sale
This year’s Botab features a celebrity auction to raise funds for the event’s official charity, The NZ Music Foundation. Up for sale are some outrageously attractive offers, including a VIP package to Justin Timberlake, dinner at Euro (catered personally by owner Simon Gault) with five friends plus Dave Dobbyn & CAANZ chief Paul Head, and Neil Finn’s customised Maton guitar.
San Diego showcase for Auckland indie
Freemans Bay independent agency Republik are cheerfully slapping themselves on the back after receiving an invite from the International Echo Awards to present the agency’s Fuji Xerox Wide War One campaign at this year’s awards show in San Diego on October 27.
Got a licence to copy that?
A new campaign aimed at raising awareness of copyright issues around published articles in New Zealand print publications may deliver a shock to many management, marketing and PR representatives, according to the promoters of the campaign.
EDMs ‘outperform Facebook ads’ – shopping apps not much chop, either
Email Direct Marketing ads and word-of-mouth are more influential than Facebook ads, according to a new Colmar Brunton mobile shopping survey.
Peugeot taps Contagion
Freemans Bay indie Contagion has won the Peugeot NZ business after a pitch. Peugeot had been set adrift in July when Republik – which had held the account for 10 years – resigned it after picking up Volvo.
The Big Chill comes to NZ
The worldwide #IceBucketChallenge is spreading among NZ agencies as the mad frenzy to help find a cure for Motor Neurone Disease goes global.
Isobar brings Holden history to life
Auckland digital creative shop Isobar has picked up the Holden 60th birthday campaign that began last month with an O&M television launch.