Colour therapy for Jockey’s ABs

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Jockey has engaged All Blacks and All Blacks Sevens stars to help launch its new winter All Colour campaign via Host Sydney and Parlour Creative. For the second year, the ABs will feature a nationwide campaign clad only in their new Jockeys.

Researcher closes NZ office

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In December, research company Roy Morgan closed the doors to its New Zealand offices on Auckland’s Swanson Street and let three staff members go in the process, according to website Stop Press.

New shop, new strategic partner

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Kiri Hannifin and Jo de Joux today announced the formation of Hannifin de Joux, an integrated public affairs and campaign consultancy that will form a strategic partnership with CrosbyITextor Group in New Zealand.

Rugby TV stars tackle link to domestic violence

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Whybin\TBWA is helping national domestic abuse charity Shine to launch a new radio campaign to generate awareness and funding for the charity’s No Excuses programme, a 20 week positive change programme that helps men who have used abuse against family members to change their behaviour and develop respectful relationships.

The dawn of marketing’s new golden age

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Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories, write Jonathan Gordon and Jesko Perrey in global business title McKinsey Quarterly. Science has permeated marketing for decades, they say. Fans of the television drama Mad Men saw a fictionalised encounter when an IBM System/360 mainframe computer physically displaced the creative department of a late-1960s advertising agency. In reality, though, the 1960s through the early 1990s witnessed a happy marriage of advertising and technology as marketers mastered both the medium of television and the science of Nielsen ratings.

Film industry creatives set up TVC shop

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A new TVC production company has set up shop in K Rd. “We bring to the market two unique points of difference,” says co-founder/director Adam King. “We produce television commercials, brand content and engagement videos with a focus on narrative storytelling, and reinvest our profits back into the New Zealand film industry as investment financing.”

New York puts Antonio Navas behind the Nissan wheel

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Nissan United, a dedicated unit of DDB’s owner Omnicom, has hired former Saatchi & Saatchi New Zealand ECD Antonio Navas as its first chief creative officer, a role previously overseen by Rob Schwartz as global creative president of TBWA Worldwide prior to his appointment to ceo of TBWA\Chiat\Day New York earlier this year.