Chips off the old block

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Ogilvy Media has booked a one-month digital schedule to help promote Cookie Time’s new Postcard Cookies campaign – which allows consumers to send one of Cookie Time’s iconic Original Chocolate Chunk Cookie, in a postcard style box with a personal message, to almost anywhere in the world for NZ$8.50.

Meet the DMA judges

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The Marketing Association has appointed more than 100 judges for the upcoming 2014 NZ Direct Marketing Awards (including the RSVP and Nexus divisions), to be held in Auckland on Thursday 26 February 2015. Entries have closed, and the finalists will be unveiled at the end of November.

The winning titles

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Few surprises in the latest ABC Circulation and Nielsen Readership data, released on Friday. Newspapers continue their slow-moving slide in circulation and readership – with the notable exceptions of the Otago Daily Times, Sunday Star Times, Herald liftout Bite, and five sturdy provincial dailies. Weekly magazines did no better, but monthlies fared quite well – notably North & South, Metro, Fishhead, Cuisine, Dish, and Idealog. Food, leisure and rural titles generally did well.