Christmas was a bit brighter for thousands of Aucklanders after a record $1.3million was raised for the Auckland City Mission’s Christmas Appeal, thanks in part to a RAPP campaign encouraging Kiwis to “become someone’s angel” and light up Auckland.
A tale of love, loss and the ‘greatest Valentines gift ever’
To commemorate Valentine’s Day, Y&R and Land Rover took a heart-felt ‘Dear John’ listing on TradeMe and turned it into “the greatest Valentine’s Day gift ever for four Kiwi blokes”.
NZME. goes it alone on radio survey
NZME. Radio has snubbed MediaWorks and announced it will now fully fund an independent survey of radio audiences in Auckland, Wellington and Christchurch “to ensure that clients have access to up-to-date data”. It will commence shortly.
The human cigarette finds love
GSL Promotus has leveraged the Health Promotion Agency’s nasty Stop Before You Start man-cigarette to produce an interactive Phantom street poster that’s diverting passers-by in Auckland on Shortland St, Symonds St, and Dominion Rd; and in Wellington on Dixon St, Cambridge Tce, and Cuba St.
Valentines Day dawns in Queen St
Coca-Cola has put a little spritz into Valentines Day with a new, interactive Adshel vending machine, currently amusing – and refreshing – passers-by on Queen St and Vulcan Lane.
NZME. pads up for alternative World Cup
The caravan-loving cricket tragics that comprise the Alternative Commentary Collective are back in bad suits for their third series of international cricket, and will be on the boundary ropes for the Black Caps’ home games at the 2015 edition of Cricket World Cup.
Barnes Catmur’s Hit Man cometh
Barnes Catmur & Friends have reinvented heart disease as a shadowy serial killer for the TVC currently screening (and also running on radio, billboards, buses, street posters and digital).
In Good we trust
K Road indie agency Goodfolk has started the year on the good foot, with a pair of significant wins. Prior to Christmas, Goodfolk won the pitch for a global internal engagement campaign for Fletcher Building, who have upwards of 19,000 employees worldwide. In late January, they were also confirmed as Auckland Council’s digital communications and engagement agency, in partnership with digital developers Phosphor.
Deadlines looming
Entries for the CAANZ Beacon Awards (formerly the Media Awards) close at 4pm next Wednesday (February 18). There’s also a 48-hour extension available – for $515+gst ($265 entry + $250 late fee).
Arrivals & Departures
Two new appointments at NZME.: Tracey Fox has been promoted into a new role leading a centralised group creative team. Previously, she has been general manager marketing NZME. Radio (for the past two years), overseeing marketing of all their radio brands through a time of major transformation.
