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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: ANZ New Zealand and TBWA\New Zealand are withholding the good stuff in a new integrated campaign for The Sauce by ANZ. Running across geo-targeted out-of-home, digital and radio, the campaign... Read More
AUCKLAND, Yesterday: Sports Entertainment Group Limited (ASX: SEG) confirmed it had completed the NZ$130 million acquisition of MediaWorks, New Zealand’s number one audio business, for an enterprise value of NZ$130 million, equivalent... Read More
One of the advertising industry’s most innovative and disruptive thinkers is in New Zealand this week to speak at OMD’s industry update event, Tea & Toast, this Thursday (11 February). Read More
adidas is premiering a new series of films kicking off the brand’s Sport16 initiative, underlining adidas’ leadership and passion for sports. They are available in NZ only via social media. Read More
Fonterra has introduced a new global creative platform for its biggest brand, Anchor, created by a number of regional BBDO agencies led by Colenso BBDO. Read More
The NZ Radio Awards entry close on Monday 22 February 5pm. Late entries close on Friday 26 February (but a late entry fee does apply). Read More
After a lengthy suspension of all advertising in the wake of last year’s emissions scandal, VW returned to TV in late January, courtesy of FCB and Simon Mark Brown’s Kontent production company.... Read More
Parnell-based marketing agency The Business has won the Heinz Wattie’s through-the-line account in a pitch. Read More
Rainger & Rolfe is pleased with the brand positioning campaign they’ve just done for Radio New Zealand (or, as they now call it, RNZ). “It’s a strong campaign that communicates RNZ’s core... Read More
Nielsen has released its Top 10 Advertisers list for 2015. Retailers dominate the list – and this time around, banks were conspicuous by their absence, partially due to ANZ reducing its ad... Read More
True has won the January Newspaper Ad of the Month for Air NZ Remember when ads used to look like this? “This is a nice long copy ad which stood out from... Read More
Adshel has appointed Ashlee Walsh as account manager, responsible for working with advertisers and media agencies on delivering creative and innovative campaigns across Adshel’s network of digital screens and static roadside panels. Read More
