HAWKE’S BAY, Today: Former All Black Brodie Retallick is swapping the rugby field for pumps, pipes and solar panels in a major new campaign for regional trade specialist Isaac’s. Created by Hawke’s... Read More
AUCKLAND, Today: Thrive PR & Communications has reshaped its leadership team across three cities, elevating Sophie Maguire, Kyra Shakspeare and Lwindi Ellis to lead Melbourne, Brisbane and Auckland respectively. The appointments follow... Read More
TBWA and Independent Liquor have created a new campaign to celebrate the launch of Woodstock Easy Roller, the newest addition to the Woodstock range and a twist on traditional bourbon. Read More
Leading engagement marketing software provider Marketo has announced the appointments of three executives to its global revenue team. Read More
Genesis Energy’s new agency Shine has launched its first brand campaign for the power generator since the company ditched 99 and justONE in July. Read More
The Comms Council has this morning unveiled this year’s Effies finalists. They are: DDB, FCB, FCB Media, True, Colenso BBDO, MediaCom, Shine, Special, Saatchi, Sugar, Mindshare, 99, and justONE (scroll to the... Read More
Breast Cancer Foundation NZ and Colenso BBDO and have launched The Survivor’s Collection campaign for breast cancer awareness month this October. Read More
SYDNEY: A new survey out of engagement marketing platform Marketo finds that 53% of marketers’ primary focus is now engaging customers to drive revenue. It also shows they are failing to bring... Read More
While welcoming the 50% increase in size for Nielsen’s TV audience panel announced last week, the Association of NZ Advertisers says it is disappointed that broadcasters haven’t addressed “the fundamental weakness” in... Read More
Two well-known ASB executives have handed in their cards – ceo Barbara Chapman will leave early next year, while the bank’s marketing comms GM Roger Beaumont departs next month. Read More