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LUMO goes seriously large with Great Southern Lights
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dentsu Aotearoa builds Technology and AI capability with Knox and Devereux
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NZ Herald opens courtroom doors with new Case by Case podcast
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LAS VEGAS, Today: Non-traditional advertising has never been particularly interested in behaving itself. At its best, it helps brands cut through, draw people in and create something worth noticing. Helping decide what... Read More
AUCKLAND, Today: JCDecaux New Zealand has hit a major milestone, switching on its 50th SMARTFRAME and extending the network’s reach across premium urban and suburban locations nationwide. Phil Eastwood, Executive General Manager,... Read More
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Genesis Energy’s new agency Shine has launched its first brand campaign for the power generator since the company ditched 99 and justONE in July. Read More
The Comms Council has this morning unveiled this year’s Effies finalists. They are: DDB, FCB, FCB Media, True, Colenso BBDO, MediaCom, Shine, Special, Saatchi, Sugar, Mindshare, 99, and justONE (scroll to the... Read More
Breast Cancer Foundation NZ and Colenso BBDO and have launched The Survivor’s Collection campaign for breast cancer awareness month this October. Read More
SYDNEY: A new survey out of engagement marketing platform Marketo finds that 53% of marketers’ primary focus is now engaging customers to drive revenue. It also shows they are failing to bring... Read More
While welcoming the 50% increase in size for Nielsen’s TV audience panel announced last week, the Association of NZ Advertisers says it is disappointed that broadcasters haven’t addressed “the fundamental weakness” in... Read More
Two well-known ASB executives have handed in their cards – ceo Barbara Chapman will leave early next year, while the bank’s marketing comms GM Roger Beaumont departs next month. Read More
L&P has enlisted the help of DDB to launch a new brand positioning, celebrating its ‘refreshing difference’. “L&P is one of those incredible brands and products that is a part of the cultural... Read More
J Walter Thompson New York engaged The Sweet Shop and Auckland-based director Melanie Bridge to shoot a tongue-in-cheek TV campaign, featuring talk show host/model Amber Rose (SlutWalk) for US activist charity Period... Read More
