Schweppes’ recently reformulated Classic Ginger Beer has been awarded the Supreme award at the annual non-alcoholic NZ beverage awards, along with the Best New to Market and Best Carbonated Beverage awards. “Needless to say,” says Gina Beck, brand activations manager adult & flavours at Coca-Cola NZ, “Coke are very proud of this achievement.

The global ceo of Aussie agency Cummins & Partners says the ad industry is confused about the role of branded content and he is uncomfortable with some the executions being done in the space.

NZTA and Clemenger BBDO have done it again. The sustained success of the Legend campaign, or Ghost Chips as we have fondly come to know it, drove the executive panel to award this Gold winner the Grand Effie, on the night.

Volkswagen New Zealand has delivered a shock by confirming rumours it had dumped incumbent Colenso BBDO and appointed FCB to its creative advertising account. FCB already manages the media for the European Motor Distributors portfolio which includes Volkswagen, Audi, Porsche & Skoda.

TVNZ ceo Kevin Kenrick delivered last night’s Effies crowd a timely reminder that a relentless drive for effectiveness is just one part of an exciting campaign.

Mobile phones are where people communicate and discover the things they like, but historically, it’s been difficult for people on mobile to signal to businesses that they want to learn more about their products or services,” says San Francisco-based Facebook product manager Paresh Rajwat, in a global release.