AUSTRALIA, Today: Havas Play wants advertising to do more than sit there looking pretty. Its new iion partnership will help brands turn campaigns into playable experiences across ANZ and APAC. Havas Play... Read More
PARIS, Today: Your Volkswagen may be ageing gracefully. You, apparently, have to earn it. Maintaining a human now seems to require gym routines, LED masks, hyaluronic acid, serums, creams and enough “miracle”... Read More
After nine years at the helm of Clemenger BBDO Sydney, Andy Pontin has decided to step down as ceo over the next six months. However, he will continue with the agency well... Read More
Whatever you do on Monday – don’t go near the office! It’s Labour Day, an historic marker in New Zealand commemorating the struggle for an eight-hour working day. Read More
Global engagement marketing software provider Marketo has unveiled a suite of new and enhanced solutions to allow NZ marketers to engage more effectively with their customers. Read More
Reports that Dulux has appointed Assignment Group “to work on its creative account in the local market” should be taken with a grain of salt. Read More
Simplot have teamed up with the BC&F Dentsu crew to put a fresh spin on their deliciously moreish, Birds Eye Golden Crunch chips. Read More
Ogilvy Media NZ has expanded its contract with Countdown to include all media strategy and buying activity, making Ogilvy the supermarket chain’s sole media partner. Read More
Auckland-based creative digital agency Little Giant Linked by Isobar has been awarded business from two of New Zealand’s most successful franchise operations – Green Acres and Hire-a-Hubby. Read More
Four times each year, a questionnaire from Netmedia lands in the M+AD Inbox, seeking an update on our people, our addresses and workflow details. Two minutes later, we return the completed form... Read More