AUCKLAND, Today: A familiar voice in Kiwi kitchens, cars and living rooms has reached a remarkable milestone, with Newstalk ZB celebrating 100 years on air. The country’s number one commercial radio station... Read More
AUSTRALIA, Today: Bastion Experience has steered mycar Tyre & Auto into a multi-year partnership with the Melbourne Stars, covering both the BBL and WBBL from the 2026/27 season. mycar will join the... Read More
SYDNEY: A new survey out of engagement marketing platform Marketo finds that 53% of marketers’ primary focus is now engaging customers to drive revenue. It also shows they are failing to bring... Read More
While welcoming the 50% increase in size for Nielsen’s TV audience panel announced last week, the Association of NZ Advertisers says it is disappointed that broadcasters haven’t addressed “the fundamental weakness” in... Read More
Two well-known ASB executives have handed in their cards – ceo Barbara Chapman will leave early next year, while the bank’s marketing comms GM Roger Beaumont departs next month. Read More
L&P has enlisted the help of DDB to launch a new brand positioning, celebrating its ‘refreshing difference’. “L&P is one of those incredible brands and products that is a part of the cultural... Read More
J Walter Thompson New York engaged The Sweet Shop and Auckland-based director Melanie Bridge to shoot a tongue-in-cheek TV campaign, featuring talk show host/model Amber Rose (SlutWalk) for US activist charity Period... Read More
At the centre of TSB’s major brand refresh – announced in M+AD yesterday – were a 90 second cinema spot and 60 second TVC, both called Changes, directed by Derin Seale and... Read More
New Plymouth. – TSB has unveiled the company’s new brand and corporate logo, which aims to reflect reflects the 100% independent and New Zealand-owned bank’s growth while paying tribute to its roots. Read More
The 39th Australasian Writers and Art Directors Association (AWARD) Awards has opened for entries – and unveiled new sub-categories. Read More