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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Gumboots might not be Rita Ora’s usual stage footwear, but the international music star is getting behind a distinctly Kiwi cause, lending her support to I Am Hope’s Gumboot Friday... Read More
AUCKLAND, Today: Buying a car, booking a holiday and choosing somewhere for dinner hardly follow the same script. Nielsen wants to show advertisers what happens between that first thought and the final... Read More
HRV is no longer just a ventilation company and its fresh new advertising campaign uses a charming approach to illustrate the company’s evolution, says Y&R ceo/chief creative officer Josh Moore. Read More
After winning a tender for the Niue Tourism account last year, Auckland indie creative agency Designstein has released a teaser campaign that aims to use a less-polished and more immersive style of... Read More
To promote McDonald’s new, innovative Create Your Taste service – now available across New Zealand – DDB has launched a campaign where Kiwis can create their own burgers. Read More
Instagram has announced that more than 200,000 advertisers around the world are now using the platform to reach customers already on Instagram. Read More
The winners of the 2015 NZ Direct Marketing Awards have been unveiled at a gala dinner held on Wednesday night in The Great Room at The Langham. Over 500 guests celebrated the... Read More
Global ad platform AdRoll has launched its ANZ State of the Industry report which closely looks at the advertising and marketing landscape. For the first time this year, the APAC’s Sydney office... Read More
By Sallyanne Smutek, Isentia Country Manager – New Zealand: We all know that the fastest growing users of Facebook is the 45+ category; but is Facebook now just for oldies? Read More
Newshub head of news Mark Jennings is “moving on” from MediaWorks after 25 years heading the 3News team. He will be replaced by NineMSN editor Hal Crawford – an Aussie whose 21... Read More
Saatchi & Saatchi has created a new L&P brand campaign, introducing a weekly talk show to its social channels. Called L&P Live, the show is hosted by New Zealand comedians Tim Batt... Read More
Facebook has launched Reactions, an extension of the Like button, aimed at giving users more ways to share their reaction to a post in a quick and easy way. Read More
