Paris-based Publicis Groupe has bought Boston-based marketing network Sapient for US$3.7 billion cash (NZ$4.76), months after the breakdown in merger talks with Omnicom. Publicis says the acquisition will speed up its transition into a digital technology company.
Publicis boosts digital with Sapient buyout
Paris-based Publicis Groupe has bought Boston-based marketing network Sapient for US$3.7 billion cash (NZ$4.76), months after the breakdown in merger talks with Omnicom. Publicis says the acquisition will speed up its transition into a digital technology company.