London, 29 January: The Gunn Report, the global index for creative excellence in advertising, has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to December 2014 based on the results of 45 global, regional and national creative award contests. Clemenger Wellington’s NZTA Mistakes was the third most awarded commercial globally in 2014. And The Sweet Shop’s NZ director Steve Ayson was named the third best director in the world.
Arrivals & Departures
Colenso Boosts Digital Firepower with International Talent: Colenso BBDO has significantly boosted its digital firepower after luring Gavin Becker from New York to head up the digital, innovation and technology offering at 100 College Hill.
AWARD School NZ taps DDB’s Rory McKechnie
A team of nine leading industry creatives have been appointed AWARD School heads, set to lead Australia’s pre-eminent training programme for aspiring creatives, copywriters and art directors across Sydney, Melbourne, Brisbane, Perth, Adelaide, and Auckland this year.
Putting creativity to work
CAANZ and AUT have announced dates for their Strategic Planning Lab in Auckland. The event will be staggered over 2½ days between April and June.
Paul Henry makes cosmic house calls
MediaWorks has shot two 15sec video promos for the upcoming Paul Henry Show on TV3 and RadioLIVE.
Facebook unveils conversion lift measurement
Facebook has today announced a streamlined way to measure conversion lift, which gives advertisers a scientifically proven way to determine the additional business results driven from people reached by Facebook ads across devices.
Beep-test with a cricket spin gets hearts pumping
As the new official charity of NZ Cricket, Heart Kids launched a giant interactive wicket set that challenged cricket’s biggest fans to run their hearts out. Invented from scratch by digital agency Method Studios, Quickest Little Wicket challenged Kiwis to sprint between the LED wickets and motion-sensors to get their bat over the line within a set time.
Takin’ it to the streets
Phantom Billstickers – those fleet-footed rock’n’roll poster pasters and poetry lovers who’ve been in the business so long that Lorde’s mother was one of their feature poets back in the’90s – has morphed into a large and significant member of the NZ ad business.
Arrivals & Departures
Colenso BBDO appoints its first international group business director: After an extensive search Colenso BBDO has appointed Rachel Morgan as international group business director to lead Fonterra’s domestic and global business – this includes Fonterra Brands New Zealand and a rapidly growing portfolio of international projects led from New Zealand.
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