Following a series of successful social campaigns on Facebook (Like Loan) and LinkedIn (Ambition), Saatchi & Saatchi and ASB have launched the bank’s next social instalment – this time on Snapchat, further cementing their position, the agency says, as New Zealand’s most social bank.
New look TVNZ OnDemand coming
A new-look TVNZ OnDemand launches in February – with changes that will interest advertisers. “NZ’s favourite content has never been easier, faster or as fun to view,” said TVNZ OnDemand general manager Jason Foden.
MediaWorks and Radio Tarana tie the knot
MediaWorks Radio and NZ Indian network Radio Tarana have formed a new partnership they believe will bring both parties fresh commercial opportunities. The partnership provides a framework for MediaWorks and Radio Tarana to collaborate commercially, extending each partner’s reach and opening up new opportunities for clients.
Big Singapore show sets 2015 calendar
The Asian Marketing Effectiveness & Strategy Awards and Conference will take place on Wednesday 3 June 2015 at the Grand Hyatt Singapore. In response to requests from the industry, the awards are extended to include a full-day programme of inspirational content this year.
Crunch time
Some people aren’t keen on the taste of plain nuts and let’s face it, they can be a little boring. And while there are other snack options out there, most alternatives aren’t very good for you. Via Barnes, Catmur and Friends, Dole’s print campaign set out to show why nuts are tastier, healthier and ultimately better in Crunches.
Arrivals & Departures
The New Zealand Herald’s Travel magazine has announced the appointment of Shandelle Battersby as deputy editor to assist with the significant growth the magazine has seen over the last three years.
Colenso shines in global rankings
NZ has been ranked the 14th most creative country in the world by the Directory Big Won Rankings 2014, released globally yesterday. Colenso BBDO ranked as the 13th most creative agency in the world while Colenso creative chairman Nick Worthington is ranked 7th chief creative officer.
Facebook a star in global job creation
Deloitte and Facebook have today released their Global Economic Impact report, about the value the social network brings communities, small businesses, and economies around the world.
Eat ice cream, say ‘yes’
At the start of summer Tip Top and Colenso launched a series of social experiments to find out if Feeling Tip Top makes everything better. They did tests in the workplace, at the movies and on the streets. And the results strongly suggest that – yes – Tip Top ice cream makes a difference to people’s frame of mind and therefore makes life better.
Arrivals & Departures
Facebook has appointed Spencer Bailey to lead its New Zealand operations as Head of New Zealand. Spencer is a senior digital executive with over 20 years’ experience in advertising and publishing, and a founding member and former chairperson of the Interactive Advertising Bureau New Zealand.
