Transtasman upgrade for International Rescue

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Multidisciplinary artist agency International Rescue has launched a new website with an increased roster of photographers, illustrators and animators. “Since launching the agency seven years ago our online presence has become increasingly important”, says agent/executive producer Rob Finn.

Sports app delivers superior customer engagement

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bka Interactive’s new Go Team sports-picking app is becoming a hot commodity for businesses looking to engage with customers/staff and potential customers. “Customer engagement is the foundation of good marketing,” says bka client Repco’s NZ marketing manager Emma Cleal. “But with the plethora of sales promotions bombarding trade and retail customers, how can marketers cut through the clutter?

Farewell Vince – hello Mate

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Iconic Kiwi tyre business Beaurepaires has bid farewell to their trusted front man of 30 years, Vince Martin, opting for man’s best friend – a likeable pup named Mate – in a new advertising campaign by DDB.

iSite unveils comparative research programme

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Outdoor company iSite Media has launched its new Reach & Frequency programme for bus advertising – a move the company claims is a first in the NZ OOH sector. “Marketers and media agencies will now be able to compare a key outdoor format against other media,” says ceo Wayne Chapman.

Arrivals & Departures

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Viaduct Harbour-based branded content agency BrandWorld has appointed seasoned advertising sales professional Frances Quirk as business manager: “We’re delighted to welcome Frances to the team,” says Richard Stevens, BrandWorld’s managing director. “We’ve known her for a long time, as have many others in the industry. She’s a consummate professional with an enviable list of contacts and clients who trust her to offer them the best opportunities for their marketing dollar.”

Arrivals & Departures

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PHD Group has appointed Robin Wilson to the role general manager of Spark PR & Activate: He joins the leadership team at PHD Group, bringing with him significant depth of knowledge and experience of running businesses specialising in Content, Social Media, PR and Experiential in both the UK and New Zealand, says ceo Louise Bond.

M&C still kicking in Sydney

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M&C Saatchi was named Australian Advertising Agency of the Year at the B&T Awards, held in Darling Harbour last night. Other winners included One Green Bean, Che Proximity, Clemenger BBDO Melbourne, UM, Leo Burnett, DDB Melbourne, and Whybin TBWA.