Malaysia Airlines is kicking off the year with a powerful online initiative to get them back in people’s minds – for all the right reasons.
The Marketing Association’s 2014 vital stats
If the measure of a vibrant and healthy community is its vital stats, then by all accounts the Marketing Association ‘vitals’ have performed incredibly well in 2014, says ceo Michael Pryor in his review of the 2014 year.
Ball boys take a bow-wow
Saatchi & Saatchi’s Best Ball Boys in the World campaign for the ASB Classic tennis tournament has been garnering priceless publicity worldwide over the Xmas break, with the story or video appearing on Mashable, Yahoo Sports, MSN, USA Today, The Washington Post, ABC’s Good Morning America, Sports Illustrated and Britain’s Daily Mail.
Axis closes in one week
Just seven days to go until the deadline for Axis 2015 closes in (although there’s a two-day extended deadline, with a penalty fee). Entries close at 4pm on Tuesday 20th January, 2015.
How to write a winning Beacons entry
The CAANZ Beacons Awards (formerly the Media Awards) holds an entry writing workshop on Thursday 29 January at the Media Design School, 92 Albert St, Auckland from 9am-10:30am, facilitated by Andrew Reinholds (OMD) and Rufus Chuter (FCB Media).
Arrivals & Departures
Fairfax Media has appointed Ellen Read as national business editor: “Ellen will be responsible for setting a bold business content and audience strategy, harnessing the power of Fairfax business journalists around the country to enhance existing products – and develop new ones,” said Fairfax Media group executive editor Sinead Boucher.
We’re back – and loving the golden summer
This is the first 2015 edition of the M+AD daily newsletter. We at M+AD are back from our short summer hibernation – but with the golden weather rolling on, we’re still very much in holiday mode.
Arrivals & Departures
Marketer Jenny Stiles joins Nielsen on January 19 after a six-month stint at Fairfax Media (where she had been northern region marketing manager in the publisher’s new-look national management team). Prior to Fairfax, she’d been executive director at News Works, the newspaper industry’s promotional cooperative.
Experiential sector lays out its gameplan for 2015
Just before Xmas the experiential industry held its final meeting for the year, bringing together the teams from 20 agency members of the Experiential Marketing Association of NZ to hear the latest news on industry initiatives from the EMANZ executive committee.
Move over, Brian & Judy
Leading NZ media exponent Fleur Revell has launched a training blog to help business owners and managers prepare for media interviews. The major players in the field for years have been Brian Edwards &Judy Callingham – but Revell’s venture is the first to work online.
