Consumers can expect to see more linked messages in 2015, with ads on TV being backed up by an increasing number of reminder and reinforcement messages on digital devices, including desktops, laptops, mobiles and tablets, predicts WPP-owned global research agency Millward Brown in the first of its annual Digital & Media Predictions, released yesterday in Sydney.
The bird conductor
SKY lets its audience’s imagination take to the skies in its new, stylish TVC, created by DDB and directed by Steve Ayson of The Sweetshop.
Changing of the guard at CAANZ
After three years as the best CAANZ sponsorship & events manager in recent times, Kelly Gilkison is leaving to take up a new appointment in the field of sports event management: Replacing her is Natasha Stichbury who joins CAANZ from the Newmarket Business Association where she worked in a similar role as marketing & events manager.
Kindle reviews wanted for free Vegas book
FCB senior writer (and prolific author) Peter Vegas has released his book The Jesus Onion on Kindle – and it’s free for the next week.
Heyday extends digital partnership with Z
JWT-owned Wellington shop Heyday has been reappointed as Z Energy’s digital agency after a six way pitch. The win confirms Z’s commitment to digital as a key part of its future business, and is an endorsement of an incredibly strong working relationship with Heyday,” says Z Energy head of marketing Jane Anthony.
Arrivals & Departures
Clemenger SHOP has appointed Luke Procter to the newly created role of insight & strategy manager: “We’ve been working with Luke on and off for the past six months on a range of projects and his unique insight, data and strategic skill-set combined with his enthusiasm for the shopper marketing discipline has quickly proven he is the right man for the job,” says GM Troy Fuller.
Aussie indie buys Clemenger Adelaide
Clemenger BBDO Australia has sold its Adelaide office to independent agency KWP, according to a report in Campaign Brief.
Instagram streaks past Twitter
Instagram now has 300 million monthly active users globally, up 100 million actives in just nine months. The photo and video-sharing app owned by Facebook is now more popular than Twitter, which had 284 million monthly active users at the end of the third quarter.
Female ad talent still stuck in the middle
There is a growing realisation that agencies are facing a culture problem that makes them inhospitable for women to make long-term careers, according to a new study in the Guardian Online. It’s a multi-layered problem that defies easy solutions, the report says. There are exceptions to the rule, but agencies are at risk of losing touch.
Sports drink or water brand?
Mizone has launched a new radio, outdoor & print campaign aimed at answering the question – Is Mizone a sports drink or a water brand?
