M+AD!

Accenture to buy Reactive for NZ-Oz expansion

Editor December 4, 2014News Make a Comment

Accenture (NYSE: ACN) has entered into an agreement to acquire Reactive Media Pty Ltd, one of Australia’s largest independent digital agencies, headquartered in Melbourne with offices in Auckland, Sydney, London, and New York. There will be no redundancies.

Global retail agency gears up for NZ

Editor December 4, 2014News Make a Comment

Danielle Barclay, the Melbourne-based general manager of International Brand & Strategy at greater group, is relocating to Auckland to lead the expansion of the global retail agency into the New Zealand market.

bcg2 wins rural insurance pitch, hires Colenso suit

Editor December 3, 2014News Make a Comment

bcg2 has been awarded the creative contract for leading NZ rural insurer, FMG (Farmers Mutual Group). “I was impressed with bcg2’s strategic insights during the pitch process – they demonstrated a strong understanding of where we’re looking to take the brand, and showcased some exciting creative work,” said FMG head of marketing, communications & digital Glenn Croasdale.

Y&R and RAPP win in New York

Editor December 3, 2014TVCs Make a Comment

NZ agencies have scored one Gold and a Silver at the Midas Awards in New York. Y&R took out a Gold Midas for The Co-Operative Bank The Record Profit in Use of Medium – TV & Cinema, while RAPP won a Silver Midas for Westpac Future Gazillionaire in Use of Discipline – Student.

BBC Worldwide taps ad2one NZ

Editor December 3, 2014News Make a Comment

BBC Worldwide has appointed ad2one as its digital sales house for New Zealand. The New Zealand digital sales & marketing agency will focus on developing content partnerships and display advertising solutions across BBC digital platforms in New Zealand, including BBC.com, GoodFood.com and TopGear.com, as well as integrating digital campaigns across mobile sites and apps.