
Saatchi and Defence Force share ‘no-stereotypes’ fitness test app with all Kiwis
Saatchi & Saatchi and the NZ Defence Force are helping recruits to get ‘Force-Fit’ in preparation for the entry level fitness test – via an innovative mobile app packed with training expertise from the armed forces.
Curious trio’s wharenui book on sale now
Arrivals & Departures
Sydney-based Rabbit Content (offices also in New York City and LA) has announced the signing of award-winning Kiwi director Zoe McIntosh for representation in Australia. In NZ, she will continue to work out of Thick As Thieves.
Colenso and DDB score hits at the Mashies
NZ agencies have scored four of the top awards at the US-based Mashies Awards show, which honours the world’s best digital advertising. Colenso BBDO won, for the second year running, with Burger King’s Motel BK (in Best Social Media Campaign) and Pedigree’s K9FM (Best Interactive Audio). DDB also scored two big wins, both for SKY Bring Down the King campaign (in Best Twitter Campaign’ and Best International Digital campaign).
Step change as Sugar sweetens TAB marketing
This week, Sugar&Partners and MBM have launched a 40-week-long campaign for the TAB surrounding live racing and sport. “The Are you in? campaign signifies a big step change in marketing for the TAB, from a campaign specific to an always-on approach,” says S&P CD Dave Nash.
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D&AD taps three Kiwis for jury duty
D&AD has appointed three judges from NZ for its 2015 Awards: Clemenger BBDO Wellington CD Brigid Alkema will sit on the Integrated & Innovative Mediajury, Dan Wright, Digital Creative Director at Colenso BBDO is on the Digital Marketing jury, and Curious Film managing director Matt Noonan is to sit on the Branded Film Content & Entertainment jury.
Snakk launches TV-mobile sync tech
In response to the growing consumer trend of using more than one screen while watching television, Snakk Media (NZAX: SNK) has launched TV Sync, a new product believed to be a local market-first which allows brands to synchronise ads across television, mobile and tablet screens – and is now up and running with its first major advertiser to use the technology.
Arrivals & Departures
Busy days at Snakk: NZAX-listed mobile advertising company Snakk Media has announced that its hired its first Creative Director. Carlos Guedes will be based in Sydney, but will actively service Snakk customers in NZ.