Critically acclaimed online game Minecraft has again topped the list of Yahoo New Zealand’s top 10 most popular searches for 2014. Minecraft started from humble beginnings in 2009 to become one of the most popular games in the world – with appeal for both young and old.

NZ/Australian online store Macpac has launched a new print and billboard campaign, shot in Queenstown by Melbourne agency The Reactor and Sydney photography company Hell Studios. No Kiwi creative input was sought, nor given.

WPP-owned JWT NZ has bought a majority stake in Wellington digital indie Heyday. Heyday’s services include digital strategy, visual design, user experience design, content development, digital film, smartphone apps and web application development.

The NZ Marketing Association has begun advertising for a new-look board. “We’re looking for suitable candidates for the 2015/17 term,” says NZMA chair Debra Hall.

The last issue of M+AD Daily will be sent on Wednesday 17 December 2014. We’ll be back on Monday 12 January.

DDB & Steinlager have released a nailbiting new 4mins 47secs video that shows the entire duration of Kiwi freediver William Trubridge’s attempt to set a new record of 102m in the Bahamas. It climaxes in a shot-from-below scene at the moment Trubridge emerges from the gloom and touches the 102m marker, and then follows him on the ascent to 20m below the surface when he reached out for the support rope, effectively abandoning the attempt.