Facebook has launched FBIQ, a new online resource to help marketers understand people across generations, geographies, devices and time through insights and data analysis.
Arrivals & Departures
NZME (formerly APN/TRN) has appointed Michael Boggs as its new Chief Financial Officer: Boggs comes to NZME from Tower where for the last four years he managed the Tower Group’s multi-billion dollar assets, take executive accountability for Tower’s Pacific Islands operations and play a leading role in Tower’s earthquake recovery programme.
Outlook cloudy for DDB’s $10,000 awards cash
It’s still not clear how much – if any – of the $10,000 cash prize from last week’s Newspaper Advertising Awards will find its way into the hands of the creative team who worked on the ad. The problem for DDB, which won the award, is that its creative team at the time – art director Kevin Bachtiar and copywriter Sasha Arandelovic – have since left DDB and joined Special Group.
Tonight’s Effies show a sellout
TV ONE Breakfast hosts Rawdon Christie and Ali Pugh will host tonight’s 2014 Effie Awards at the Langham Auckland. All 430 tickets have been sold – the doors to the hotel’s The Great Room will open for pre-dinner drinks from 6.30pm, and the show starts at 7.30pm.
Meet Lotto’s Three Amigos
To mark the launch of Lotto’s latest game, Play 3, DDB has created a trio of spots with a focus on “fun” things that come in threes.
FCB man will carry flag for NZ in Vegas
FCB senior creative Freddie Coltart has been tapped to represent New Zealand at the London International Awards Creative Conversations programme in Las Vegas this week.
Direct Awards deadline extension
The Marketing Association has announced a deadline extension to submit entries for the NZ Direct Marketing Awards to be held at the Langham Auckland on Thursday 26 February next year.
TVNZ drops Masterchef NZ
Masterchef New Zealand has been an outstanding performer for TVNZ – but now the network has decided to bring the series to an end. “Viewers are increasingly demanding innovative new content formats and our significant commitment to new local productions is a reflection of this trend,” says programming chief Jeff Latch. “This also means we have to say goodbye to some existing older formats. We’ve decided not to renew MasterChef NZ.”
Arrivals & Departures
DB Breweries has appointed Amber McEwen as its external relations manager. She’s recently returned from South East Asia, and is ex Fairfax Media (comms manager), TBWA NZ’s Eleven PR (GAD), and PPR.
VW China stunt a classy rip-off
Like most global citizens, Kiwis are routinely bombarded with traffic-hazard ads – many of them multiple award-winners. So M+AD readers may be interested in VW’s new take on the subject, out of Ogilvy & Mather China.
