Ogilvy & Mather NZ ECD Angus Hennah has resigned from the agency. Where he is now headed, and the circumstances behind his departure, were not known at press time – messages and phone calls to the agency were fruitless – although one executive we spoke to confirmed the news (and asked not to be identified).
Twilight gaga
Barnes, Catmur & Friends has helped top NZ bed manufacturer Sleepyhead to vamp up its popular Sanctuary range and produced a new TVC to showcase Sleepyhead’s “best bed ever”. Staying in touch with an unstoppable trend, the ad offers a 21st century spin on the traditional vampire myth.
Outdoor meets TV eye-to-eye
A recent study conducted by APN Outdoor has found that Outdoor recall is on par with TV. The findings, which were taken from APN Outdoor’s Attention Economy study, revealed that 83% of people in New Zealand recall ads on Outdoor formats, the same recall as TV.
Affairs of the heart
Bachelorette search will anchor TV3 in 2015
MediaWorks confirmed at last week’s new season launch event that a New Zealand version of international blockbuster The Bachelor will screen on TV3 and be key to its 2015 line-up. The series will encompass TV, radio and interactive elements, reinforcing the company’s commitment to cross-platform engagement opportunities across its businesses, says MediaWorks group entertainment content director Andrew Szusterman.
Nespresso’s George Clooney has the last laugh
George Clooney and his favourite coffee are back – returning to light up screens in the latest Nespresso advertising campaign which debuted globally online over the weekend. As you’d expect, it’s a terrific piece of work – droll, super-cool, and very European.
Door-knock sales calls in Consumer crosshairs
Resn website work wins global recognition
Wellington/Amsterdam agency Resn has been elevated to the global Favourite Website Awards Hall of Fame. According to Campaign Brief, the FWA – established in 2000 – is “one of the oldest and most respected website awards in the history of the internet”.
Strong portfolio wins NZ Geographic Awards
New Zealand’s most coveted photography award was last night swept up by documentary photographer Peter James Quinn in its most controversial season yet.
Colenso enhances NZ’s winning record at the Echoes
Colenso BBDO/Proximity has picked up three Golds and a Silver at the ECHO Awards at the global direct marketing show held in San Diego. Burger King picked up two Gold for Motel BK and the Anti Pre Roll campaign in the Retail/Direct Sales category, as did Samsung’s Smart Phone Line in the Consumer Products category. Frucor won Silver for V Robbers in Product Manufacturing & Distribution.