When it comes to marketing, people are key. After all, it is to customers that the value of a product, service or business needs to be communicated. But even the best marketing campaign in the world cannot overcome a less-than-desirable customer experience, especially if the brand promises being made are not being met on a personal, face-to-face level in store with retailers.

The 2015/16 Data Book print edition is out now – crammed full with the latest information about New Zealand’s film & television talent and services. The book also includes Studio and Crane Charts and other useful information for people looking at shooting films or commercials in New Zealand.

Three Media Design School students have banked $8500 after impressing visiting Visa executives with their ideas for payment technology developments.

Colenso BBDO ceo Nick Garrett is moving to Clemenger BBDO Melbourne to take up the ceo role left vacant following the retirement last year of Peter Biggs.