AUCKLAND, Today: More than 200 million people now call themselves content creators. Naturally, the advertising world has a few questions about how all this influence should actually work. The IAB Global Network... Read More
AUCKLAND, Today: Angela Spain is stepping into a bigger content brief at Omnicom Media New Zealand, taking on the newly elevated role of Chief Content Officer. The promotion recognises Spain’s contribution to... Read More
RESTON, VA, September 17 – Cross-platform measurement company comScore has extended access to its free viewability measurement solution around the globe. First announced in April, comScore Viewability has completed live testing by... Read More
Bauer Media Australia and NZ have made sweeping changes to their executve teams on both sides of the Tasman, unveiled over the weekend by NZ & Australian ceo Paul Dykzeul (who was... Read More
FCB provided much of the creative power behind Mercury’s Supreme Award-winning Energy Made Wonderful initiative at last night’s 2017 TVNZ-NZ Marketing Awards in Auckland. Read More
NZME has made changes to the structure of its agency team, after head of agency Matt Headland took up the chief commercial officer role. Read More
Y&R and its media arm Y&R Engage have won a pitch – against Special Group and 99 – for Go Healthy, a Hutt Valley-based supplier of a wide range of premium health... Read More
Colmar Brunton has won Bronze at the global Esomar Research Effectiveness Awards, held in Amsterdam yesterday at the 70th Anniversary Esomar Congress. Read More
2degrees has appointed DDB as its brand agency, filling the void left by Special Group which the telco abruptly abandoned back in July. There was no pitch. Read More
New York, 14 September – The Cannes Lions organisation is to create a Sustainable Development Goals Lion for the 2018 festival. The plan was unveiled at the 72nd session of the UN... Read More