Tourism New Zealand is preparing to ramp up its Hobbit-focused marketing for the final time as the agency begins to switch its thinking to a life beyond Middle Earth, reports mUmbrella.
Ad agencies dying, just as they become vital
We’re all too busy to notice it, but marketing is creaking under the pressure of modern marketers’ needs, according to Tom Goodwin on theguardian.com.
Kiwi app to solve grandma’s problem
A former special forces soldier looking for ways to help his grandmother find work has created a new app, designed to connect freelance workers with local people looking to outsource work.
Wendy’s backs Warriors for three more seasons
Staunch supporters of the Vodafone Warriors for six years already, Wendy’s is continuing its association with the game by renewing its sponsorship for another three seasons.
Air NZ, Hobbits team up again
The Most Epic Safety Video Ever Made manages to promote the airline, New Zealand as a tourism destination and the upcoming third instalment of the Hobbit trilogy, in a four-and-a-half minute clip to be released on Boxing Day, reports B&T Today.
This land is STIHL SHOP land
DDB has created a new brand campaign featuring a 45sec TVC following a typical DIY Kiwi as he uses his STIHL SHOP tools in his backyard, his own ‘land of opportunity’.
When legends collide
John Dix, that living repository of all things on the Kiwi street and in the music world, has penned an entertaining memoir of one of the real characters of this country.
Republik appointed to West Liquor business
Auckland’s West Liquor, operated by The Trusts, has appointed Freemans Bay Indie Republik to manage its media and creative account.
Film Construction director to helm Hollywood feature
Hollywood studio Lionsgate has selected Film Construction director Sandy Widyanata for the movie adaptation of romance-drama Goodbye for Now.
