American adman Bob Hoffman does an entertaining talk called The Golden Age Of Bullshit, about how, in his opinion, social media doesn’t work and we should mostly just make TV ads.
M&C still kicking in Sydney
M&C Saatchi was named Australian Advertising Agency of the Year at the B&T Awards, held in Darling Harbour last night. Other winners included One Green Bean, Che Proximity, Clemenger BBDO Melbourne, UM, Leo Burnett, DDB Melbourne, and Whybin TBWA.
Axis trophy’s the hero in 2015 ads
Clemenger BBDO has developed a novel idea to promote the 2015 Axis awards campaign – the second year running that the Wellington agency has been chosen. This time around, the Clemenger has placed the Axis trophy at the very heart of the campaign.
Vodafone goes with the warm fuzzies
FCB has fallen back on the tried and true to get Vodafone’s new Xmas commercial to the masses. The ad stars James Rolleston – without the likeable smartarse element. This time around he’s pure Christmassy schmaltz.
The Herald launches ethical products shopping site
NZME. has launched a one stop e-commerce solution for ethical shoppers called Shop Green that aims to supersize the way producers of sustainable, ethical and healthy products do business.
K9 vending machine makes a bow-wow
Mt Wellington-based product sampling/brand activation agency The in Group has been taking its Purina Beneful dog-vending machine on the road, visiting public parks in Wellington and Christchurch – and coming to Auckland in February.
Sonny Bill gets social for adidas
adidas has launched a social media campaign across Australia & New Zealand featuring brand ambassador Sonny Bill Williams. The ads are striking – but formulaic.
No jobs lost at failed business title
Fairfax Media has announced the imminent shutdown of the last vestige of former glamour business title Unlimited. The last digital edition of Unlimited will be uploaded in December.
World trade press gongs Mistakes
Clemenger Wellington’s NZTA Mistakes commercial has won a Gold (in the Online & Viral Films category) and a Silver (in Public Interest) at the Epica Awards – the only global creative awards judged by the advertising trade press.
Global media giant coming to NZ
Leading global media investment & management operation GroupM is gearing up to launch in New Zealand during Q1 2015. The arrival of the group will see MediaCom, Mindshare, MEC and maxus come under the operational and financial structure of GroupM. Clients of the group’s creative agencies will continue under their current agreements with their current agencies.
