Following the successful partnership at this year’s Fish Battle of the Ad Bands with The New Zealand Music Foundation, CAANZ has announced in a release that the charity auction proceeds from the annual agency rock shootout will support two music-based projects in Wellington and Auckland that will “change the lives of at-risk youth and people with neurological conditions”.
Big Mobile launches next-gen ad formats
Australasian mobile specialist Big Mobile has launched a range of creative new high-impact display advertising formats specifically designed for smartphone and tablet. Developed by Big Mobile’s UX team, the new suite of next-gen advertising products provide a creative canvas for advertisers to create rich story-telling brand building experiences and have been designed to leverage the unique interactive characteristics of mobile.
Headliners gather for Wednesday’s Effectiveness gig
TVNZ GM Marketing Lynley Kirk-Smith will join International Effie Awards judge Paul Feldwick on the podium at the CAANZ Effectiveness Function in Auckland this Wednesday (October 1).
Digital agency scores a brace in New York
Auckland digital agency Method Studios has won two Golds at the W3 Awards in New York for their work on the Harrison Grierson website and the Blue Wing Honda Take The Long Way campaign (in collaboration with Chemistry Interaction).
APN NZ and TRN rebrand as NZME
From today the businesses formerly known as APN NZ, TRN and GrabOne are unifying their print, radio, digital and e-commerce brands under one new, overarching brand, NZME.
Arrivals & Departures
Auckland content marketing shop BrandWorld has made three new appointments: Kathryn Allemann (formerly of TVNZ), Tristan Ogden (ex Blacksand), and journalist Rhonwyn Newson, who takes over the editor role at Family Health Diary magazine.
NZ Herald arms realtors with hard data
NZ rattles the cage at the Spikes
Thirty-nine NZ entries have made it through to the Spikes Asia shortlists overnight – seven in PR, one in Design, 11 in Digital, one in Mobile, six in Print, five in Outdoor, and nine in Media.
Avatar transmedia producer brings masterclass to Auckland
Global digital media think-tank X Media Lab and Unitec Auckland have combined to present a one-day masterclass with LA-based Jeff Gomez, entitled Transmedia Storytelling.
Glug presents: A night of intoxicated enlightenment
Sugar&Partners CD Dave Nash is putting the finishing touches in place for his Glug NZ project (motto: Done is better than said) in the Britomart on Thursday 16 October – a night of inspiration for creative types. “Just think TED, but smaller with rum, beer and hot chips,” he says.