New Zealand companies looking to gain a foothold in the lucrative Chinese market need to appreciate that social media in China operates in a different way, says Boyd PR Auckland senior consultant Zhao Ling.
NZ cinema numbers reach new high
NZ cinema audiences rewrote the record books in 2014 – NZ box office records are now the highest in cinema history. This exceeds the previous best year, 2010, when Avatar redefined box office records globally.
New radio station for Auckland’s Chinese
NZME’s all-in-one digital radio service iHeartRadio, in partnership with TV33, has launched Chinese Hits, a new radio station targeted at the under-30 year old New Zealand Chinese community.
Multiple hits don’t shift power of creative online ads
Online ads can work well even with frequent exposures, as users do not necessarily get fed up with seeing the same ad multiple times if the creative is good enough, according to new research out of global research company Millward Brown.
Brother Design wins Gold in USA
Auckland’s Brother Design Agency has won Gold at the Dieline Awards in the United States, taking out first place in Confectionery/Snacks/Desserts category with its designs for the Pams Confectionery range. It was the only Australasian agency to win at these awards.
Happy birthday, Two Bearded Men
“Dear M+AD,” writes Tim Pierce of Wanaka-based production company Two Bearded Men. “We’ve just had our first birthday, and to celebrate have released my 2015 Director/DOP Showreel. It was a busy first year on the ground!
APNO sees strong ad support at Auckland Airport
APN Outdoor has completed an extensive 12 month, multi-million dollar overhaul of internal & external media assets at Auckland Airport – and has seen a quick response from a range of new advertisers.
And so say all of us
The Public Relations Institute of NZ has recognised excellence in the fields of public relations and communications, with the induction of three new Fellows in 2015.
Mastering that lightbulb moment
Viaduct Harbour-based video content company BrandWorld’s successful third party platform Discover is back with a new logo, a new look and feel, new presenters, more flexibility. It also comes fully tailored for a host of different distribution methods from YouTube to On Demand, Sky to TVNZ, mobile to web – but with that same “attention grabbing” power based on its original guiding engagement insight: ‘consumers are hardwired to discover’.
Southern exposure
Anecdotally, there’s been a surge of Jeremy Wells fans checking out their object of desire getting his gear off for Meridian and Barnes, Catmur & Friends.
