JWT has produced a new spot to leverage Ford New Zealand’s sponsorships of the All Blacks, BlackCaps and BlackSticks by celebrating the people who make our sporting success possible – the supporters.
Revolver rebrands
Sydney-based film company Revolver has rebranded with a new identity, brand campaign and website inspired by the closing credits in movies. The rebrand was created by Sydney consultancy, Holt.
Major makeover for the NZ Herald
The New Zealand Herald is receiving a facelift, with a redesign, new columnists and news content, a new emphasis on our business journalism, and more sport.
Five films in one hour
One extreme athlete takes on five spectacular adventures in one hour in the new 5X1NZ web film for Tourism NZ, created by Whybin\TBWA Sydney.
Digital billboards star in lolly campaign
Swedish-Canadian sweet-sour lollies brand Sour Patch (motto: Sour Sweet Gone) has launched into the New Zealand market with a flurry of activity targeted at the digitally native generation. In a New Zealand first this week Sour Patch followers were asked to Instagram their sour face using #sourpatchselfie with the images then projected onto the four digital billboards around Auckland making it the first socially integrated billboard in NZ and the first to stream live content created through a hashtag thread on Instagram.
Social currency pays for Southern comfort
For its new campaign, North Wharf’s American deep-south restaurant Miss Clawdy has leveraged the fact that Instagrams of food are the second most popular posts, and dessert takes out the number one type of food post.
Zero carbs, zero sugar, 100% wings
Special Group and media agency Vizeum have crafted a fully integrated media campaign to market Red Bull NZ’s premium new offering, Red Bull Zero, available in selected stores now and nationwide on October 20.
Insight scores in New York
Following recent wins at the IPA Best of Health and TVNZ Marketing awards, downtown Auckland healthcare agency Insight NZ has picked up Bronze at the Clio Healthcare Awards in New York (Audio category).
FCB backs up in Best Workplace Awards
FCB has been named as a finalist in the annual Best Workplaces Survey & Awards, announced this morning. No other comms agencies made the list, although many of their clients are there. This is the second time around for FCB – last year, the agency also made the shortlist, coming 5th.
Arrivals & Departures
In its quest for better data for its clients, Auckland-based analysts Data Insight has hired Ian Mills as its new general manager. He joins direct from Ipsos where he led the New Zealand team for the past nine years, and oversaw an expansion of services and products. His team won every Supreme Award at the biannual Research Effectiveness Awards since 2008.
