Like everybody else in the global ad and publishing community, everybody at M+AD (both of us!) watched this morning’s brilliant Soccer World Cup final.
The building boom in Christchurch is also boosting the home improvement magazine sector. Typical of these is Kitchens & Bathrooms Quarterly NZ – the region (with 13% of the population) provides 20% of the magazine’s national sales.
Advertising photographer Simon Harper had to resort to an unusual trick of the trade to get the shot he wanted out of an uncooperative small person.
Laidback Trade Me chief exits: Trade Me’s chief operating officer Mike O’Donnell has resigned, and will leave at the end of next month.
Two NZ promo agencies made it through to the finalist round of the Australasian Promotional Marketing Association’s 2014 Star Awards.
LOCAL CONTENT WORTH THE MONEY: “Back in the early ’90s, Bill Gates and internet guru Nicholas Negroponte both assured me during interviews that I was working in a sunset industry, and that broadcast television would within a few years be obliterated by the Information Superhighway,” writes Bill Ralston in his latest Listener column.
Fifty-five per cent of New Zealanders are now using multiple screens while watching TV, up from a global figure of just 48%.
