The Rock has produced four videos – called ‘billboards’ in TV parlance – to bookend each episode of the new season of Sons of Anarchy, which started last night on TV3. Two videos top and tail for the Morning Rumble breakfast show, and two for Jono & Ben’s drive show.
Eat, Drink, Man, Woman
One of the big auction prizes got through Botab without a taker, so the Euro Chef’s Table is still very much available. “We’re calling upon you now,” says CAANZ communications executive Nicky Monera. “The highest bid received by 5pm this Friday is in for an amazing night.”
Icebreaker taps DDB
NZ premium outdoor apparel brand Icebreaker has appointed DDB to its business, after a credentials presentation. There was no incumbent (although .99 did work for Icebreaker a year ago).
Clemenger’s Holt promoted to Oz, replaced by Assignment’s Esterhazy
Clemenger Group executive chairman Robert Morgan has today announced management changes in Sydney and Wellington. Andrew Holt, currently managing director of Clemenger BBDO Wellington, will move to Sydney to take on the new position of managing director of Clemenger BBDO Sydney. Replacing Andrew Holt in Wellington will be Livia Esterhazy, currently managing director of Assignment Group in Wellington.
Snakk launches premium sales arm
NZX-listed mobile advertising company Snakk Media has launched Represent Media, a new wholly-owned subsidiary which sells advertising space for premium publisher titles appearing on mobile apps and websites.
Mitre 10 joins the morning chorus
The sun rises, birds sing, a rooster crows … and lawnmowers roar. FCB’s vision of a perfect start to a Mitre 10 weekend is brought to viewers via a sharply edited TVC out of Thick As Thieves. It’s 30s long, it’s running now, and it’s called Take Ownership of the Weekend – the Morning Chorus.
New owner for venerable travel title
Destinations magazine has a new owner. Landscape architect/travel fanatic Stephen Brown has just bought the 18-year-old title from founder Bruce Laybourne, and last week tapped Mayor Len Brown to launch it in Auckland. Stephen Brown says his intention is to “represent a new breed of travel magazine in both print and digital”.
OMD’s Pepsi wins Yahoo Digital Strategy Award
A cutting-edge campaign by OMD for Frucor’s Pepsi has taken out a Yahoo New Zealand Digital Strategy Award. With the Kiwi teenager at the forefront of its strategy, OMD developed a customised site within Yahoo Entertainment as a digital hub for teens. It brought together content from ambassadors, Yahoo globally and social media, and hosted three Pepsi parties during the year – created by teens, for teens, and with teens.
Rotorua looks to the north
Destination Rotorua’s new series of TVCs was shot mainly in … Auckland. “We wanted to take a different slant on the conversation we are have with Aucklanders, and create something different from what people would expect,” says Destination Rotorua Marketing general manager Oscar Nathan said.
Saatchi dons lycra for ASB
Saatchi & Saatchi and Goodoil have shot a new TVC, Lycra, for ASB Home Loans – a continuation of the Money Conversations campaign, featuring relatable, everyday conversations people have around the challenge of managing their money – in this case the mortgage.
