An ultra-simple VW ad has won the 2014 Newspaper Ad of the Year announced in Auckland last night. Beetle For Sale won DDB $10,000 cash, and is their second win in two years (last year it was for YWCA Women Work for Free).
Everyone’s favourite Westie dies in his sleep
Comedian Ewen Gilmour died in Auckland last night, aged 51. Just hours earlier, he had been filming in MediaWorks TV’s Auckland studios for a comedy special (still to be named and scheduled).
Inspirational architect to star at CAANZ speaker event
Auckland architect Nat Cheshire – the creative thinker who recently gave what has been described as the most engaging, inspirational and emotional talk in the 10-year history of Semi-Permanent – should be a strong attraction at the next CAANZ First Five Rungs speaker event later this month.
TV still No 1 as brands home in on multiscreen sweet spot
New research that lifts the lid on how Kiwi multiscreen users juggle their TV, laptop, smartphone and tablet screens contains critical insights for businesses and reveals that television plays a pivotal role in today’s multiscreen marketing mix.
Auckland recycling spot channels WALL•E
Ogilvy & Mather and Cirkus shot Tin Can and Plastic, launching two characters who aim to convince Aucklanders that mixing rubbish and recycling is a no-no. The Auckland Council initiative is a very good idea – and long overdue.
Genesis & .99’s online game puts heat on MKR viewers
Creative retail agency .99 and My Kitchen Rules NZ sponsor Genesis Energy have devised a fast-paced online quiz to coincide with the show’s move to Kitchen HQ. The game, called Guess the Ingredients, launched earlier this week, mimics the pressure tests featured on the show, and gives viewers the chance to see how well they perform in a race against the clock.
DDB & Sky launch new Starship campaign
For the third year, Sky TV and its customers, with help from DDB, will play a leading role in raising funds for the Starship Foundation. This year the funds raised will help Kiwi babies avoid Sudden Unexplained Death in Infancy (SUDI) with the Pepi-Pod programme.
NZ Geographic photo finalists go on show today – for free
The NZ Geographic 2014 Photographer of the Year exhibition featuring all the finalists – chosen from thousands of entries – opens today at Karanga Plaza, in front of the Viaduct Events Centre.
18-camera social rig ‘an interesting proposition’ for experiential agencies
Parnell-based digital content creation company The Digital Arm has launched the 180° Colour Cam – a rig of 18 DSLR cameras all taking a photo in the same split second to render a seven-second video showing a moment in time, captured in 180°.
Branded selfies debut in NZ
Social Playground has launched its Live Instagram Printer, a next-generation photo booth that engages the selfie generation at events, and drives branded conversations across social media.
