Rebrand puts Sir Ed back in the spotlight 

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Colenso BBDO has helped to rebrand the organisation formerly known as (draw a deep breath) The Sir Edmund Hillary Outdoor Pursuits Centre of New Zealand. From today, the outdoor education centre named for our most famous explorer will be called simply Hillary Outdoors.

The best work in the world – that works

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Colenso BBDO’s Spikes Radio Grand Prix for Mars Pedigree K9FM was a special achievement, but the agency’s haul of three Golds in just one category – the most important one, reckons MD Nick Garrett – has really got everyone at College Hill excited.

Facebook launches new-look Atlas

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Facebook has relaunched Atlas, the ad platform it bought off Microsoft, and now picked up globally by Omnicom. Atlas gives advertisers one place to create, buy, measure and optimise digital campaigns. It enables real-world, people-based impact across multiple devices (not just desktop) and the entire internet, on a massive scale.

CAANZ box office open for Feldwick tomorrow, Effies next week

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CAANZ still has a few tickets available for tomorrow’s (Wednesday 30 September) Effectiveness Function with judge Paul Feldwick and TVNZ’s Lynley Kirk-Smith. The tickets cost $45+gst for CAANZ/ANZA members, sponsors & judges ($60 for all others). The venue is AUT University, Sir Paul Reeves Building, Te Iringa (WG308) Mayoral Drive, Auckland, and the function gets under way at 4.30pm sharp.

Shred letter day

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The Bank of New Zealand and Colenso BBDO have installed a glass-walled house filled with $6 million of shredded bank notes in Aotea Square to highlight the amount of home loan interest being wasted by New Zealand homeowners.