AUCKLAND, Today: If a $1 investment returned $9.10, most investors would pay attention. Barnardos Aotearoa’s latest campaign argues the country’s strongest returns may come from backing children. Created by EightyOne, Supernormal and... Read More
AUCKLAND, Today: Coca-Cola and VML New Zealand are matching different Cokes with familiar Kiwi moments, building a campaign around choice rather than price tags, pack shots or hard-sell value messages. The idea... Read More
NZME has confirmed plans for its new, “world-class” newsroom operation, offering audiences access to “even better journalism and content”. Read More
Auckland creative retail agency .99 has launched a new campaign for L’Oréal Paris New Zealand’s Casting Crème Gloss, a safe, semi-permanent hair colourant that lets women try something new, without having to... Read More
Hot on the heels of the second PwC Herald Talk on Going Global, NZME’s third Breakfast Business event will focus on Changing Markets – What Does it Take to Thrive. There’s still... Read More
New Zealand’s most coveted photography award, the New Zealand Geographic Photographer of the Year 2015, was last night won by Jason Hosking in what publisher/judges convenor James Frankham describes as “the most... Read More
Douglas Pharmaceuticals medical marketing manager Mike Siermans has won the Supreme Award at the NZ Self-Medication Industry Association Marketing Awards in Auckland for his company’s world-first sildenafil erectile dysfunction treatment reclassification and... Read More
DDB have received a Highly Commended for their Steinlager Dave Gallaher ad in the September Newspaper Ad of the Month. Judges Andrew Sims (Republik) and Karen Maurice O’Leary (Whybin\TBWA Eleven) agreed it... Read More
The 54th D&AD Awards has unveiled its 2016 jury foremen – and announced new categories. The foremen hail from Argentina, Brazil, France, Germany, Hong Kong, India, South Africa, South Korea, UK and... Read More
Colenso’s creative backroom team has led M+AD ed David Gapes through a scaled-down demo of the V Energy promo that saw a very heavy object – a 20m steel container – being... Read More
Brands must not neglect the growth market of older consumers to focus solely on youthful audiences, a leading executive from Harley-Davidson has warned. Read More
Getty Images has been appointed official content provider for the US entertainment industry’s premier brands, The Hollywood Reporter, and Billboard magazine, a leading global destination for charts, news, trends and innovations in... Read More