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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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NZME invests up to $15 million in Stuff’s Petone printing equipment
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AUCKLAND, Today: ANZ New Zealand and TBWA\New Zealand are withholding the good stuff in a new integrated campaign for The Sauce by ANZ. Running across geo-targeted out-of-home, digital and radio, the campaign... Read More
AUCKLAND, Yesterday: Sports Entertainment Group Limited (ASX: SEG) confirmed it had completed the NZ$130 million acquisition of MediaWorks, New Zealand’s number one audio business, for an enterprise value of NZ$130 million, equivalent... Read More
Barnes Catmur & Friends have devised a new print/online/outdoor campaign for Boundary Road Brewery. The campaign was based on years of study in pubs all over New Zealand, which up till now... Read More
Following extensive research with Australian and New Zealand consumers, Daikin Australasia has developed and launched a new brand campaign, The Best Air Anywhere, created by Sugar&Partners and shot by Chris Dudman of... Read More
APN Outdoor had both the angles covered for their post-RWC congratulations message.the Rugby World Cup. Read More
Bridgestone Pink Your Ride 2015 campaign raised nearly $60,000 for the New Zealand Breast Cancer Foundation (NZBCF), bringing the total raised since 2008 to nearly $600,000. The creative was by Auckland marketing... Read More
After a gruelling schedule of 10 briefs in 12 weeks, AWARD School NZ 2015 winds up at a function in Auckland tomorrow night (Wednesday 4 November). Read More
Auckland’s two creative advertising schools are this month taking a different approach to their end-of-year shows of their students’ best work. Read More
After three months in the Top 10, Fish’s Kiwibank Independance has made it to No 1 – quite an achievement in a market saturated in creative excellence. Read More
Adshel is asking marketers and their agencies to join them in reconsidering audience stereotypes and think differently when targeting today’s consumer. Read More
TVNZ is adding its weight to those who advise advertisers to ignore the older demographics at their peril – and the broadcaster emphatically is not referring to life insurance and funeral ads. Read More
Former Bullet PR account director Tony Mangan has returned to New Zealand to take up the role of managing partner at Hubbub, a content marketing agency launched in Auckland this week by... Read More
