AUCKLAND, Today: Airport hotels aren't usually known for their glamour, but Te Arikinui Pullman Auckland Airport has turned that perception on its head, picking up a major marketing award along the way.... Read More
AUCKLAND, Today: There's a changing of the guard at WPP Media New Zealand, with Georgina McKinnon stepping into the CEO role as John Halpin prepares to head back across the Tasman. Halpin... Read More
Sophisticated digital marketers are connecting every part of the business with their customers to build highly personal journeys to not only engage, but stay one step ahead of competitors and create total... Read More
NZ agencies Colenso, DDB, Special Group, Barnes Catmur, ZenithOptimedia and OMD are the Kiwi shops to make the finals for the Campaign Asia-Pacific Australia/New Zealand Agency of the Year. Read More
bcg2 and MediaCom have won a competitive pitch for creative and media services for Realestate.co.nz – New Zealand’s definitive online property resource for buyers and the real estate industry. Read More
Retargeting outfit AdRoll drew a lot of interest at NZME’s ad:tech earlier in the week. “This year’s ad:tech was smaller and more compact than last year,” said Sydney-based managing director Ben Sharp.... Read More
French satirical magazine Charlie Hebdo has released its latest magazine following the terrorist attacks in Paris with a cover that depicts a man riddled in bullet holes drinking champagne. Read More
One of the stars at ad:tech was oOh! Media’s remarkable Excite retail screen – an interactive marvel that’s already a hit with food court visitors at Northwest shopping centre, Downtown, Sylvia Park... Read More
Ponsonby-based producer Content Boutique has created a series of short videos to draw attention to genuine free range produce and humanely farmed meat and eggs. Read More
Sue McCarty, the redoubtable former ceo of the Marketing Association, has joined Australasian content marketing provider Castleford as NZ/Australia general manager. She is seen here yesterday (with business development manager Hamid Mashali)... Read More
From February, Sky TV will offer – and pay for the infrastructure – to caption some of its programmes on Prime, with a focus on NZ on Air-funded and primetime content. Read More
Apart from two golds for Japan, all winners announced so far at the Epica Awards in Paris – which bills itself as a global creative show – have come from Europe, Russia... Read More