Clemenger BBDO Wellington finished full of running as the Cannes Ad Festival drew to a close yesterday, winning triple Gold – a prized Gold Film Lion and two Gold Film Craft Lions (plus a Silver). DDB scored a Bronze Film Lion.
Retreat from Cannes
The French are no strangers to invasion. But they have managed to see off the advertising hordes for another year.
Planeloads of tired and emotional members of the communication forces are heading back to their barracks around the globe, with aching kidneys and heads buzzing with ideas about new ways to tell stories and engage consumers.
New Zealand tally: 25 Lions
NZ agencies are returning home from Cannes this week with five Gold Lions, six Silver Lions, and 14 Bronze Lions – a nice enough collection, but no Grands Prix. Along the way, NZ also picked up 60 shortlist places.
Nielsen shines a light on rare good news story in the print market
Arrivals & Departures
OOH up again
Mitre 10 Sandpit breaks longevity record
There’s no holding back a truly great ad – and DraftFCB’s Mitre 10 Sandpit is proving that it’s already a classic. This month it returns to the M+AD Top 10 (at #2) a remarkable six years after it was created (in 2008).
Film Lion finalists: DDB, Clems, Saatchi
New Zealand has four commercials through to the shortlist round of the Cannes Film Lions, announced overnight – two from DDB, and one each from Clemenger and Saatchi & Saatchi.
True Blood gets the Spritz treatment
DDB and Sky have launched their first campaign using text streaming technology Spritz to take a new-look message to Kiwi viewers.