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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
Much of the time and effort marketers spend devising card-linked offers and creating online or mobile discount codes for shoppers may be wasted, according to new US research reported on the Warc... Read More
Running a marathon is hard enough, let alone while everyone else is watching the final of our biggest sporting event. So Les Mills and Whybin\TBWA public relations arm Eleven helped rectify the... Read More
Auckland artist Mike Davison (head of art at Colenso BBDO) holds his new show, Rangi & Papa, at Flying Fish, 230 Ponsonby Rd on Friday & Saturday 20th & 21st November. Read More
Barnes Catmur & Friends have devised a new print/online/outdoor campaign for Boundary Road Brewery. The campaign was based on years of study in pubs all over New Zealand, which up till now... Read More
Following extensive research with Australian and New Zealand consumers, Daikin Australasia has developed and launched a new brand campaign, The Best Air Anywhere, created by Sugar&Partners and shot by Chris Dudman of... Read More
APN Outdoor had both the angles covered for their post-RWC congratulations message.the Rugby World Cup. Read More
Bridgestone Pink Your Ride 2015 campaign raised nearly $60,000 for the New Zealand Breast Cancer Foundation (NZBCF), bringing the total raised since 2008 to nearly $600,000. The creative was by Auckland marketing... Read More
After a gruelling schedule of 10 briefs in 12 weeks, AWARD School NZ 2015 winds up at a function in Auckland tomorrow night (Wednesday 4 November). Read More
Auckland’s two creative advertising schools are this month taking a different approach to their end-of-year shows of their students’ best work. Read More
After three months in the Top 10, Fish’s Kiwibank Independance has made it to No 1 – quite an achievement in a market saturated in creative excellence. Read More
