NZX-listed mobile advertising company Snakk Media has launched Represent Media, a new wholly-owned subsidiary which sells advertising space for premium publisher titles appearing on mobile apps and websites.
Mitre 10 joins the morning chorus
The sun rises, birds sing, a rooster crows … and lawnmowers roar. FCB’s vision of a perfect start to a Mitre 10 weekend is brought to viewers via a sharply edited TVC out of Thick As Thieves. It’s 30s long, it’s running now, and it’s called Take Ownership of the Weekend – the Morning Chorus.
New owner for venerable travel title
Destinations magazine has a new owner. Landscape architect/travel fanatic Stephen Brown has just bought the 18-year-old title from founder Bruce Laybourne, and last week tapped Mayor Len Brown to launch it in Auckland. Stephen Brown says his intention is to “represent a new breed of travel magazine in both print and digital”.
OMD’s Pepsi wins Yahoo Digital Strategy Award
A cutting-edge campaign by OMD for Frucor’s Pepsi has taken out a Yahoo New Zealand Digital Strategy Award. With the Kiwi teenager at the forefront of its strategy, OMD developed a customised site within Yahoo Entertainment as a digital hub for teens. It brought together content from ambassadors, Yahoo globally and social media, and hosted three Pepsi parties during the year – created by teens, for teens, and with teens.
Rotorua looks to the north
Destination Rotorua’s new series of TVCs was shot mainly in … Auckland. “We wanted to take a different slant on the conversation we are have with Aucklanders, and create something different from what people would expect,” says Destination Rotorua Marketing general manager Oscar Nathan said.
Saatchi dons lycra for ASB
Saatchi & Saatchi and Goodoil have shot a new TVC, Lycra, for ASB Home Loans – a continuation of the Money Conversations campaign, featuring relatable, everyday conversations people have around the challenge of managing their money – in this case the mortgage.
Fairfax Sustainable 60 Awards finalists unveiled
Finalists for the 2014 Sustainable 60 Awards have been announced, with 20 companies in the running for the title of New Zealand’s most sustainable business.
Effectiveness Function tickets on sale today
Tickets have gone on sale for the CAANZ/TVNZ/AUT Business School’s 2014 Effectiveness Function, starring this year’s Effies international judge, London-based marketing consultant and author Paul Feldwick. Tickets are available (via Eventfinder) for $45+gst for CAANZ/ANZA members; $60+gst for non-members.
Arrivals & Departures
MediaWorks has appointed Andrew Szusterman as group content and entertainment brand director: The new role is charged with creating the cross-platform strategy for MediaWorks’ entertainment content and brands, maximising the way content is shared across the company’s television, radio and digital assets, and developing new content and revenue opportunities.
Samsung munches on Apple
Samsung has launched a global campaign mocking the new iPhone 6. The six new ads feature two ‘Apple Geniuses’ pointing out to everyone all the features that the Galaxy Note 4 has and the new iPhone doesn’t.
