Start-up promises ‘significant’ ad spend

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Fairfax Media has announced a strategic investment in shopping innovation start-up Pricemaker. The media company has become a 50% shareholder in the business, in a move which “supports their commitment to growing mobile and digital capabilities to benefit customers and audiences”.

Cannes – the shortlists

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NZ has picked up a total of 24 shortlist places overnight at the Cannes Lions – three in PR, eight in Promo & Activation, 11 in Direct, one in Pharma, and one in the Young Director Award.

Woof vs. Meow?

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Assignment Group has launched a new 60sec sport promoting the Purina One Boot Camp and offering cat and dog owners to sign up in return for a free 30-day bag on Purina One.

Arrivals & Departures

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Two new senior appointments have been announced in Auckland by Saatchi & Saatchi and Carat.

Saatchi & Saatchi has promoted business director Paul Wilson to the new role of general manager. He will continue in his former role and will retain all his client responsibilities for Toyota/Lexus and DB, but he will now have more involvement with the senior leadership.