AUCKLAND, Today: Breakfast may have claimed avocado first, but lunch is quietly stealing its crown — and NZ Avocado sees plenty more room on Kiwi plates. A new research-led PR campaign, created... Read More
AUCKLAND, Today: Retirement planning isn’t known for its warm, fuzzy feelings. AMP New Zealand and misterwolf are hoping to change that with a new platform, Good to Know. The work marks misterwolf’s... Read More
Clemenger Group, led by 99, with Colenso BBDO and OMD, have been appointed as agency partners for Auckland’s public transport network, AT Metro. This is the first major assignment offered by the... Read More
McCann Sydney (with NZ-based Waitemata Films, Franklin Rd Sound, and Carat) has launched a Mastercard campaign, featuring Richie McCaw, that aims to change behaviour of New Zealanders from a “card-inserting, pin-punching nation,... Read More
Emotion remains central to best-practice campaigns and its use as a creative strategy increased compared to 2016, according to a Cannes Lions study reported by ad-media site Warc London. Read More
A number of changes at Contagion, the Auckland full-service indie founded by Dean & Bridget Taylor in 2010. They’ve just enlisted former Ikon joint MD Emma Bolser as managing partner of media. Read More
Film Construction NZ has engaged a new director – he’s Sydney-based Daniel Pront, formerly a freelance director working globally with a variety of companies, agencies and clients direct. Read More
Alert reader Tough Pencil could only shake his/her head in astonishment at the wondrous food-preparation skills demonstrated by Shortland Street star Reuben Milner in a TVNZ promo image that ran with M+AD... Read More
Global mobile ad company Kargo, which bills itself as “the leader in mobile brand advertising”, has announced its expansion into New Zealand, “bringing.” says the release, “Kargo’s presence to 98% of the... Read More
The star power of Beauden Barrett has moved niche Aussie magazine title Men’s Health to launch a dedicated New Zealand edition, featuring the first-five (or, in that strange sports lingo they use... Read More