AUCKLAND, Today: If a $1 investment returned $9.10, most investors would pay attention. Barnardos Aotearoa’s latest campaign argues the country’s strongest returns may come from backing children. Created by EightyOne, Supernormal and... Read More
AUCKLAND, Today: Coca-Cola and VML New Zealand are matching different Cokes with familiar Kiwi moments, building a campaign around choice rather than price tags, pack shots or hard-sell value messages. The idea... Read More
Republik Auckland’s award-winning Fuji Xerox Haus of Versant campaign has added a Gold ECHO to its growing haul. The campaign was recognised as one of the top Business-to-Business campaigns globally, and was... Read More
Auckland-based global production company The Sweet Shop has been named a Standout in the 2015 Creativity & Advertising Age Production Company A-List, which features “the ad industry's best storytellers”. Read More
Yesterday’s top 10 radio station websites story contained serious flaws. So we need to run a corrected version today. Read on: NZME & MediaWorks effectively shared the honours in Nielsen’s latest measurement... Read More
MDS AdSchool students have dominated the News Works NZ Student Newspaper Campaign of the Year, taking out the winner and runner-up place and all three topical places. Read More
Beautiful, seductive European models biting into ice cream on a red carpet outside an expensive hotel in the Riviera aren’t anywhere to be seen in Tip Top’s latest launch for Top Notch... Read More
Veteran adman – perhaps the most admired one of his generation – David (Dave/Devo/Waldo) Walden died in Auckland on Saturday, aged 66 after a short (but vigorous) fight against an aggressive form... Read More
Nationally, MediaWorks’ The Edge is the most listened-to network (in All People/cumes), closely followed by NZME’s NewstalkZB. Read More
NZME & MediaWorks share the glory in radio station website traffic – NZME taking 4 of the top 10 spots and MediaWorks 5 (No 1 is Radio NZ National). Read More
Oceania Healthcare, with a little loving assistance from Rainger & Rolfe and Film Construction, has just released its first television commercial as they look to reinforce their core brand positioning platform around... Read More
Mobile advertising technology company Snakk Media (NZAX: SNK) is today launching a public equity offer for new and existing shareholders, which aims to raise up to $NZ2.3m. The offer opens on Monday... Read More