AUCKLAND, Today: Gumboots might not be Rita Ora’s usual stage footwear, but the international music star is getting behind a distinctly Kiwi cause, lending her support to I Am Hope’s Gumboot Friday... Read More
AUCKLAND, Today: Buying a car, booking a holiday and choosing somewhere for dinner hardly follow the same script. Nielsen wants to show advertisers what happens between that first thought and the final... Read More
Auckland indie creative shop Federation today launches a specialist content marketing and PR agency, Hubbub, a standalone company which aims to harness the power of content marketing to help clients drive business... Read More
Snakk Media has received applications for more than $1.75m in its share offer, and is currently accepting oversubscriptions. Read More
Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign out of Europe. Playing himself, in the hotly anticipated 10th episode of the... Read More
Young FCB creative team Lennie Galloway & Thomas Gledhill today launch their chilling campaign for Parkinson’s Awareness Week in Val Morgan cinemas. Read More
Seven years after they were last held in the Capital, the Canon Media Awards are set to return to Wellington next year. Read More
NZME head of lifestyle Jacqui Loates-Haver, who is the former editor of New Idea magazine, has responded – not convincingly – to M+AD’s comments about the new Herald on Sunday’s Spy inserted... Read More
M+AD’s coverage yesterday of a Kiwi success in The Global Awards shortlist missed one very important element – two NZ agencies (not one, as we’d written) made the list. The second shortlisted... Read More
Dow Design has engineered a makeover for Frucor’s McCoy juice, aimed at keeping the brand at the forefront of premium shelf stable juices and juice drinks. Read More
New Zealand Cricket has appointed marketing software outfit Marketo to help build support for the Blackcaps, the White Ferns and domestic cricket teams. Ultimately, the aim is to stimulate ticket and merchandise... Read More
bcg2 and Lassoo Media & PR have been appointed to handle creative and media services for EasiYo Yogurt. The appointment follows the development of strategic, creative and media plans for the brand... Read More