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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Some things never go out of fashion, and after 60 years of telling stories from rural New Zealand, Country Calendar is getting the recognition it thoroughly deserves with the 2026... Read More
AUCKLAND, Today: Trust is becoming a precious commodity in advertising, and according to World Out of Home Organization President Tom Goddard, outdoor media is sitting in a particularly strong position. Speaking at... Read More
Wellington indie agency Fresco Advertising is closing, with Fresco directors Sheridan Bruce and Fraser Carson laying the blame on “the decline of Wellington’s ad industry”. The outcome for Fresco’s 13 staff was... Read More
Auckland film company Reel Factory is currently shooting a social media video of Bollywood star Sidharth Malhotra’s tour of NZ hosted by Tourism NZ. Read More
Auckland producer Robber’s Dog is the only NZ finalist in the Production & Post-Production category at the London International Awards. Read More
Schweppes’ recently reformulated Classic Ginger Beer has been awarded the Supreme award at the annual non-alcoholic NZ beverage awards, along with the Best New to Market and Best Carbonated Beverage awards. “Needless... Read More
Bauer Media has appointed veteran journalist and magazine editor (and current NZ Herald food columnist) Wendyl Nissen as editor of the Australian Women’s Weekly NZ magazine from the January issue. Read More
The global ceo of Aussie agency Cummins & Partners says the ad industry is confused about the role of branded content and he is uncomfortable with some the executions being done in... Read More
An inappropriate content warning is the first thing the viewer sees when checking out this Korean Guinness ad out of The Sweet Shop on Youtube. But god knows why – it’s essentially... Read More
Eighty-year-old Kiwi brand Sleepyhead has re-signed with Dr Libby for a new TV campaign (out of Westhaven-based integrated indie agency Chemistry Interaction) to promote its new Sleep Solution range, which sees the... Read More
NZTA and Clemenger BBDO have done it again. The sustained success of the Legend campaign, or Ghost Chips as we have fondly come to know it, drove the executive panel to award... Read More
Volkswagen New Zealand has delivered a shock by confirming rumours it had dumped incumbent Colenso BBDO and appointed FCB to its creative advertising account. FCB already manages the media for the European... Read More
