World’s best social media campaigns

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Google’s Giles Tuck and Tui’s William Papesch kept an invited audience of 150 agency executives well entertained & illuminated at this morning’s CAANZ PREScom Champion Speaker series at Kensington Swan in Auckland’s Viaduct precinct.

APN & TRN launch joint sales plan

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APN NZ has unveiled its new integrated advertising planning & sales function which aims to provide national and agency clients with a seamless group-wide solution across its media assets, including TRN and GrabOne. The company has appointed Nina Bialostocki to develop the function.

IAB sorry to see interactive champion go

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The Interactive Advertising Bureau is looking for a part-time chief executive following the resignation of Alisa Higgins, who in July will become an industry consultant providing marketing and strategic advice to publishers, agencies and marketers.