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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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NZME invests up to $15 million in Stuff’s Petone printing equipment
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Singapore Airlines & Motion Sickness puts Kiwis up for express delivery around the world
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LUMO goes seriously large with Great Southern Lights
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AUCKLAND, Today: Thread has landed in New Zealand and Australia with a fairly simple pitch: stop letting years of marketing knowledge disappear into inboxes, decks, servers and people’s heads. The new marketing... Read More
AUCKLAND, Today: NZME has paired two longtime friends behind the microphone for Daze of Our Lives, a new weekly podcast hosted by Polly "PJ" Harding and Caitlin Marett. Supported by The Hits... Read More
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Goodman Fielder, with their creative partner Shine, has launched a new brand platform for the iconic Vogel’s bread. “It’s all based around the uniqueness of Kiwis, and of the bread they love,”... Read More
Auckland City is the dynamic backdrop for a newly released global BMW campaign. Flying Fish produced the shoot in January for German production company Czar and hotshot Scandinavian director Martin Werner. Read More
SYDNEY – Marketo, Inc, a leading provider of engagement marketing software and solutions, has unveiled its latest suite of product capabilities to further empower marketers to create more personalised and authentic cross-channel... Read More
This piece was written for M+AD by US-based marketer Jason Mayoral: When selling a product, you want an insight of what your target audience’s wants and needs are. Then you can plan... Read More
The New Zealand Labour Party has appointed Australian agency Moss Group to manage its election campaign, according to NBR. The party did, however, hire a NZ media partner – MediaCom. Read More
Frucor has launched the first campaign from its newly appointed Auckland agency, Mike O’Sullivan’s Many Minds – but things got off to a rocky start when Frucor immediately pulled one of the... Read More
Australia's reputation for bravery and innovation in advertising has taken a knock as a survey shows that more than half of the nation's consumers can't remember a single ad they really liked... Read More
Compiled for M+AD by Colmar Brunton client executive Mark Evans: An American ad has invaded the latest Top 10 – Samsung S8 Ostrich debuted last month at #2, but has gone straight... Read More
