Nielsen NZ has launched an ad industry survey that aims to improve understanding of ‘agency life’ – media consumption, technology ownership, interests).
Car Guy shoots dress shop
Global insights for Kiwi brands
Arrivals & Departures
Apology not required
Global haircare giant Pantene has evolved its global Shine Strong campaign by launching a new video that tackles a common but unconscious behaviour many women around the world engage in everyday: over-apologizing.
Sovereign unveils new agency partners
New Zealand insurer Sovereign has announced the appointment of JWT as its creative and communications agency partner. Sovereign also appointed Dentsu Aegis Network as its partner for other communications needs including media, PR, and social.
Clems leaves France in a blaze of Gold
Retreat from Cannes
The French are no strangers to invasion. But they have managed to see off the advertising hordes for another year.
Planeloads of tired and emotional members of the communication forces are heading back to their barracks around the globe, with aching kidneys and heads buzzing with ideas about new ways to tell stories and engage consumers.
New Zealand tally: 25 Lions
NZ agencies are returning home from Cannes this week with five Gold Lions, six Silver Lions, and 14 Bronze Lions – a nice enough collection, but no Grands Prix. Along the way, NZ also picked up 60 shortlist places.