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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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NZME invests up to $15 million in Stuff’s Petone printing equipment
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Singapore Airlines & Motion Sickness puts Kiwis up for express delivery around the world
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LUMO goes seriously large with Great Southern Lights
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AUCKLAND, Today: If a $1 investment returned $9.10, most investors would pay attention. Barnardos Aotearoa’s latest campaign argues the country’s strongest returns may come from backing children. Created by EightyOne, Supernormal and... Read More
AUCKLAND, Today: Coca-Cola and VML New Zealand are matching different Cokes with familiar Kiwi moments, building a campaign around choice rather than price tags, pack shots or hard-sell value messages. The idea... Read More
Three brand-new ads have surged straight to the top this month – on debut! Lotto’s dramatic new spot Imagine has really moved the audiences, who have sent it directly to No 1. Read More
The ASB, with a little help from their friends at Saatchi & Saatchi, has set out to give New Zealand businesses a chance to learn from the team behind the All Blacks. Read More
A total of 44 winners (from 119 finalists) were named across sales, editorial, photography, design, branding and innovation categories at last night’s Magazine Media Awards at Shed 10 on Queens Wharf. New... Read More
Six agency bands have signed up for the Flying Fish/CAANZ 2015 Battle of the Ad Bands, now just a fortnight away. Barnes Catmur & Friends’ Friends Electric are back again, so is... Read More
AUT University senior advertising lecturer Martin Waiguny has resigned to return to Austria for personal reasons. Read More
Plunket is on the look-out for a new partnership with a creative agency to help re-engage New Zealanders in its cause. Read More
Parnell based strategic marketing communications agency The Business worked with Constellation Brands to develop the VNO brand from scratch back in 2012. Created specifically to target Millennials, it has enjoyed strong commercial... Read More
Campaign Asia-Pacific has launched its 2015 Agency|Marketer Partnership Award which aims to recognise the region’s most effective client-agency relationships. The magazine has specifically asked M+AD to invite entries from NZ. Read More
Since their original McWhopper proposal, Y&R NZ client Burger King has received offers from other burger brands to collaborate. The original targets of the Y&R McWhopper proposal, McDonald’s, predictably muddied the waters,... Read More
Colenso BBDO planning director Neville Doyle is a keynote speaker – in a joint presentation with Oliver Downs from Mars Pedigree – at the one-day Direct Marketing Conference at the Pullman Auckland... Read More
