Nominations for the inaugural #SMCAKL Awards are now open – but you’ll need to get your skates on – the lead times are very short.
Newspaper mogul Lachlan Murdoch was in a combative frame of mind when he spoke at the Mumbrella360 Marketing & Media Conference yesterday in Sydney, criticising his “crazy” competitors and vowing to lead the fight on behalf of print.
Why do consumers pay a premium price for a brand? Colmar Brunton’s latest Thought Leadership release points to the answer:
They pay a premium price (says the release) because they find the brand to be meaningfully different from the alternatives.
Y&R and Schick have taken a sharp blade to the re-emerging trend to excessive facial hair, in a new outdoor campaign.
Fairfax Media’s online and mobile news site Stuff.co.nz has launched its first big campaign of the year – and the media is all about print.
Most newspaper and magazine titles dropped in the magazine and newspaper audits and receivership figures, released Friday by the Audit Bureau of Circulations and Nielsen Media.
NZ agencies tasted success at the Asian Marketing Effectiveness & Strategy Awards, held in Singapore on Friday night, with five Golds, five Silvers, three Bronzes and nine Shortlist places.
