
New tools for NZ digital ad sector
Lots to like about social giant’s ad revenue

DDB shoots four for Lotto
The latest campaign from Lotto by DDB aims to show that with a quick scratch and a bit of luck you can win instantly with Instant Kiwi.
Huffington Post heads Downunder

Drone-cam targets Aussie ski tourists
Tourism NZ and an independent South Island drone operator have combined forces to launch a camera-drone aerial photo service for skiers – and made a video to market the service in Australia.
Kiwi comedian gets in behind
Ogilvy & Mather engaged engaging Kiwi comedian Madeleine Sami to front its new campaign for Kleenex Cottonelle flushable moistened wipes. “This is the freshest my bum has ever felt,” she says happily in It Takes Two – Ep 1.
Are you a Rockafella or of Slender Meanz? Nielsen adopts geoTribes framework
MediaWorks station makes tracks
MediaWorks Radio has leveraged The Sound’s music know-how by producing two compilation CDs, retailing them throughout NZ, and promoting them strongly (on MediaWorks TV, naturally).