TECH GUY FINDS FULFILMENT IN STRATEGY: Sky TV has created a new senior strategy role and promoted Matthew Orange to the position.
Total interactive advertising spend in New Zealand was $120.22 million up 22% from Q1, 2013, according to figures out today from the Interactive Advertising Bureau.
Y&R head of copy Carlos Savage has been appointed Associate CD on the Land Rover global account at Y&R New York.
Auckland-based agency Union Digital has appointed Lee Burrow as Creative Director and Todd Moody as senior digital account manager.
CAANZ is reminding the industry that UK-based independent advertising effectiveness consultant Peter Field returns to NZ next month – on Wednesday 11 June – to conduct a half-day seminar on how to increase ROI and the chances of business success.
Clemenger is taking its latest NZTA campaign to the streets. The series of three Distracted ads are now running on Phantom Billstickers street posters throughout the country, and will also be seen on tri-stands and in print ads.
Fiat Chrysler NZ – formed only last year by Sydney-based Kiwi entrepreneur Neville Crichton and Australian robotics engineer Clyde Campbell – has switched from Ikon for its strategic and media work to OMD.
CAANZ has released more details of the upcoming Effie Awards. The Call for Entries will be announced on Thursday 5th June, the Convenor of Judges remains Lew Bentley (owner of strategy & research consultancy Headlight), and this year’s Chair is DDB’s Lucinda Sherbourne of DDB. .99 will be providing the creative theme.
