In response to the growing consumer trend of using more than one screen while watching television, Snakk Media (NZAX: SNK) has launched TV Sync, a new product believed to be a local market-first which allows brands to synchronise ads across television, mobile and tablet screens – and is now up and running with its first major advertiser to use the technology. 

Men’s Health is continuing its confrontational campaign, which aims to remind men they need to “start talking about their health”. “The latest ad, again created by Dave King and Wicky Tafau, will certainly turn heads, which is the exact aim,” says Men’s Health chairman, Phil Clemas. 

Auckland Airport is inviting full-service agencies or agency groups to register their interest to be its lead advertising agency partner.

Australasian movie marketing group Val Morgan has issued its film release lineup for 2015 – and itsplans to expand the company into the NZ digital OOH market.

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Paris-based Publicis Groupe has bought Boston-based marketing network Sapient for US$3.7 billion cash (NZ$4.76), months after the breakdown in merger talks with Omnicom. Publicis says the acquisition will speed up its transition into a digital technology company.

FCB has today announced that FCB Media managing director Derek Lindsay has resigned and will be leaving the agency in early 2015. This is no sudden move – all is sweetness and light, and both parties are heaping praise on each other.

Clemenger BBDO Wellington has won NZ’s only Gold so far at the London International Awards, currently under way in Las Vegas. Saatchi & Saatchi (2), Clemenger and Assembly also picked up Silvers, while Bronzes went to Ogilvy & Mather, Robber’s Dog and Liquid Studios.