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Heineken® reimagines the afternoon session

Editor December 16, 2025News Make a Comment

AUCKLAND, Today: Heineken® Silver has served up a standout summer moment, transforming the historic Parnell Lawn Tennis Club into Club Silver, a contemporary open-air lawn bar and Auckland’s newest social hangout.

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Aperol and Mindshare bring Spritz State of Mind to life

Editor December 16, 2025News Make a Comment

AUCKLAND, Today: Aperol is dialing up a year-round mindset, rolling out a data-led, integrated campaign to move the brand beyond summer and into everyday moments across New Zealand’s drinks scene.

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iHeartCountry to lead NZME’s partnership with Tussock Country Music Festival 2026

Editor December 15, 2025News Make a Comment

AUCKLAND, Today: NZME has locked in another partnership with Tussock Country as the festival returns to Gore in 2026, marking the media company’s third collaboration following successful events in 2023 and 2024.
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Arrivals & Departures: Squirrel appoints Abi Cooke as Chief Marketing Officer

Editor December 15, 2025A+D, News Make a Comment

AUCKLAND, Today: Squirrel has added senior marketer Abi Cooke to its leadership team, appointing her as Chief Marketing Officer as the business gears up for its next phase of growth.

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RUN CCO Raymond Otene McKay appointed to Dubai Lynx jury

Editor December 15, 2025News Make a Comment

AUCKLAND, Today: Raymond Otene McKay, co-founder and CCO of RUN Aotearoa, has been named to the Direct and Outdoor Jury at the 2026 Dubai Lynx Awards, joining a global line-up of creative leaders.
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2026 marketing predictions: Why OOH could take centre stage

Ben Baker, Managing Director APAC, Vistar Media December 12, 2025News Make a Comment

AUCKLAND, Today: The media industry is at a turning point. As we look to 2026, the out-of-home (OOH) sector isn’t just evolving, it’s accelerating into a new phase of maturity, with agile data-driven formats like programmatic digital out-of-home (pDOOH) at the forefront.
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2026 Spikes Asia Jury announced

Editor December 12, 2025News Make a Comment

AUCKLAND, Today: The Jury line-up for Spikes Asia 2026 has been announced, bringing together industry leaders ready to champion the work setting new creative benchmarks across the region.

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DDB Group Aotearoa celebrates 10th Digital Innovation Agency of the Year title plus first Data win

Editor December 12, 2025News Make a Comment

AUCKLAND, Today: DDB Group Aotearoa has celebrated a major milestone at the Campaign Asia Agency of the Year Awards, winning New Zealand Digital Innovation Agency of the Year for the tenth time and securing its first Silver for Data Analytics.

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Downtown Christmas Market brings festive magic to the city

Editor December 12, 2025News Make a Comment

AUCKLAND, Today: Christmas in Auckland is set to feel even more festive with the Downtown Christmas Market — a vibrant collaboration between Britomart Market and General Collective, coming together for their first dedicated Christmas event across Te Komititanga and Takutai Square.

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YoungShand wins TSB’s creative account after competitive pitch

Editor December 12, 2025News Make a Comment

AUCKLAND, Today: TSB, the proudly 100% New Zealand owned bank, has chosen independent challenger agency YoungShand (YS) as its new creative partner after a highly competitive pitch.

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TVCs of the week

 

 

 

Arrivals & Departures

Arrivals & Departures: Kasper Häggström joins EXIT with distinctive Scandinavian edge

March 6, 2026 | By Editor

AUCKLAND, Today: Kasper Häggström has joined the EXIT roster, bringing his distinct Scandinavian humour to commercials. Read more

Arrivals & Departures: One Plus One grows with senior Wellington hire, Esther Robinson

March 4, 2026 | By Editor

AUCKLAND, Today: Auckland-based independent agency One Plus One Communications is expanding south, appointing Esther Robinson as Director of Government Relations and officially launching a Wellington presence alongside a dedicated Government Relations offering. Read more

Arrivals & Departures: Sling & Stone signals future focus with NZ leadership change

March 3, 2026 | By Editor

AUCKLAND, Today: A leadership shift is underway at Sling & Stone, with Sian Church stepping down as Head of New Zealand after seven years steering the local operation. Read more

Honouring the Legacy of Jim Wilson

March 2, 2026 | By Robin McDonnell

AUCKLAND, Today: Phantom Billstickers is deeply saddened to share the news that our founder — Jim Wilson has passed away peacefully in his sleep, of natural causes.  Read more

Arrivals & Departures: Flying Fish signs new director Charlotte Evans for New Zealand

February 25, 2026 | By Editor

AUCKLAND, Today: Flying Fish has added director Charlotte Evans to its roster for representation in New Zealand, bringing a filmmaker known for blending cinematic craft with emotionally grounded storytelling. Read more

Arrivals & Departures: Sam Casey appointed Head of Performance at Thompson Spencer

February 25, 2026 | By Editor

AUCKLAND, Today: Thompson Spencer has brought Sam Casey on board as Head of Performance, boosting its integrated media muscle as the agency keeps gaining momentum across local and international work. Read more

Arrivals & Departures: McCann strengthens integration with key appointments

February 24, 2026 | By Editor

AUCKLAND, Today: McCann Group New Zealand is reshaping its leadership as it pushes deeper into integration, appointing Zac Stephenson as Managing Director, Media and promoting Terri Collier to the new group role of Chief Client Officer. Read more

Arrivals & Departures: Unbound sets new leadership direction

February 24, 2026 | By Editor

AUCKLAND, Today: Unbound is reshuffling its leadership team, with founder Quentin Weber and senior leader Jason Tiller stepping into newly elevated roles as the Waikato-based digital agency ramps up its strategic and commercial growth. Read more

Arrivals & Departures: Joanne Norton joins Bastion as managing director of insights

February 24, 2026 | By Editor

AUCKLAND, Today: Bastion has locked in a new Insights lead, with Joanne Norton set to join as Managing Director in mid-April, reporting directly to Group CEO Cheuk Chiang. Read more

Arrivals & Departures: Jacqui Loates-Haver returns to lead Kia Ora magazine

February 20, 2026 | By Editor

AUCKLAND, Today: Are Media has brought Jacqui Loates-Haver back to helm Kia Ora, Air New Zealand’s flagship inflight magazine, kicking off a fresh chapter for the long-running title. Read more

Arrivals & Departures: Anthem strengthens team with two hires

February 17, 2026 | By Editor

AUCKLAND, Today: Two new hires are bolstering Anthem’s comms muscle, with senior specialist Conor Roberts and rising talent Alicia Lemmer joining the integrated agency as it expands leadership strength and consultancy depth. Read more

Arrivals & Departures: OMD taps Blair Alexander as CEO to guide next chapter growth

February 17, 2026 | By Editor

AUCKLAND, Today: OMD is bringing in Blair Alexander as New Zealand CEO from 2 March, stepping in to steer operations and shape future-ready capabilities for the agency’s next growth phase. He reports to Nikki Grafton. Read more

Arrivals & Departures: Havas appoints Olly Taylor as Group Chief Strategy Officer

February 12, 2026 | By Editor

AUCKLAND, Today: Havas ANZ is doubling down on integration, expanding Olly Taylor’s remit and appointing him Chief Strategy Officer for the Group, leading strategy across both creative and media agencies under the Village model. Read more

Arrivals & Departures: misterwolf strengthens leadership with Susie Darling

February 5, 2026 | By Editor

AUCKLAND, Today: Independent creative agency misterwolf has appointed Susie Darling as Partner and General Manager, building on a record 2025 and marking the next phase of growth as the agency approaches its second decade. Read more

Arrivals & Departures: Dentsu taps Nikki McKelvie to lead creative in Aotearoa

February 5, 2026 | By Editor

AUCKLAND, Today: Dentsu has named Nikki McKelvie as Managing Director of Dentsu Creative Aotearoa, tasking her with leading the creative practice and building on strong momentum as the business continues to grow its client portfolio. Read more

Arrivals & Departures: Neil Marolia joins AIA NZ as Head of Brand & Marketing

February 5, 2026 | By Editor

AUCKLAND, Today: AIA NZ has appointed Neil Marolia as Head of Brand & Marketing, starting 9 January 2026, bringing deep local and global brand experience to the leadership team. Read more

Arrivals & Departures: Ginny Woo joins YS to strengthen integrated model

February 3, 2026 | By Editor

AUCKLAND, Today: YS has strengthened its digital leadership with the appointment of Ginny Woo as Digital Marketing Manager, adding further weight to the agency’s integrated approach across media, data, creativity and technology. Read more

Arrivals & Departures: Designworks taps global brand leader Megan D’Audney for top role

February 2, 2026 | By Editor

AUCKLAND, Today: Designworks has appointed experienced leader and business founder Megan D’Audney as its new Managing Partner, with the Auckland-based role marking a return home after years working offshore. Read more

Arrivals & Departures: Saatchi & Saatchi NZ backs Annabel Rees for senior client role

January 30, 2026 | By Editor

AUCKLAND, Today: Saatchi & Saatchi New Zealand has promoted Annabel Rees to General Manager - Clients, recognising her leadership, standout client partnerships and the role she’s played in driving growth and creative momentum across the agency. Read more

Arrivals & Departures: HYPER strengthens creative leadership with Paul Bayley

January 19, 2026 | By Editor

AUCKLAND, Friday: HYPER has added Paul Bayley as Creative Director, strengthening its creative leadership and boosting impact for some of New Zealand’s biggest FMCG brands and retailers. Read more

Arrivals & Departures: YS welcomes Sophie Radford to lead integrated creative and media

January 19, 2026 | By Editor

AUCKLAND, Today: YS has added Sophie Radford to lead its integrated creative and media offering, following a strong year of growth. Radford joins from Spark Foundry, where she was a client partner across all aspects of agency client management. Read more

Arrivals & Departures: Flying Fish welcomes Alva Casey into key content leadership role

January 19, 2026 | By Editor

AUCKLAND, Today: Flying Fish has started the year by welcoming Alva Casey into a key role, overseeing Fish&Clips, the company’s content division, and Fanclub, its stills photography roster. Read more

Arrivals & Departures: Luke Burr named Head of Sales as Deep Media expands into Victoria

December 16, 2025 | By Editor

AUCKLAND, Today: Deep Media is making moves in Victoria, expanding its footprint and appointing experienced media leader Luke Burr as Head of Sales to drive growth across the region. Read more

Arrivals & Departures: Squirrel appoints Abi Cooke as Chief Marketing Officer

December 15, 2025 | By Editor

AUCKLAND, Today: Squirrel has added senior marketer Abi Cooke to its leadership team, appointing her as Chief Marketing Officer as the business gears up for its next phase of growth. Read more

Arrivals & Departures: Award winning AI innovator Jake Calder joins Contagion

December 9, 2025 | By Editor

AUCKLAND, Today: Contagion has welcomed Jake Calder, a recognised leader in technology and digital innovation, following his recent win for best use of Generative AI at IAB New Zealand. Read more

Arrivals & Departures: Anthem grows team with two new hires

December 8, 2025 | By Editor

AUCKLAND, Today: Anthem is growing its team with two new hires, welcoming Charis Wood as Account Director and Seren Cameron as Senior Account Executive to boost support for its expanding mix of clients. Read more

Arrivals & Departures: David Linklater takes the wheel at Driven

December 4, 2025 | By Editor

AUCKLAND, Today: NZME has appointed long-time automotive journalist David Linklater as Editor of DRIVEN Car Guide, bringing his experience and passion for motoring content to the role. Read more

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