AUCKLAND, Thursday: Of the 10 Golds awarded at last night’s 2020 live virtual Effie Awards, two went to TBWA for their work with 2degrees on “Fighting our Way to our Most Profitable Year Ever” in the Consumer Services category, and for “How a Nature-Powered Ram Led the Charge to a Complete Market Share Turnaround” for ANZ Bank, in the Most Effective Integrated Campaign category.
Agency combo shoots NZ
AUCKLAND, Today: Tourism NZ and Special Group – with support from Stanley St and Good Oil – have partnered with two Kiwi comedians to release a new summer tune, all in the name of supporting domestic tourism.
School Rd’s latest …
The First Waltz
AUCKLAND, Today: Stanley Street & Verizon Media have launched a programmatic DOOH campaign – claimed as a first in New Zealand – for retail chain Briscoes Group.
Wonder Woman
Three Amigos
AUCKLAND, Today: Clemenger Group specialist agencies Raydar, 99 and Porter Novelli – together with Hearts & Science, Socialites Group (including The Social Club) – have been awarded the New Zealand business for multinational personal care company Kimberly Clark.
Take Your Shot
AUCKLAND, Today: Stanley St has launched a new Rebel Sport campaign with what the agency is heralding as “a New Zealand first”, a new AR app promoted using Facebook Playable Ads; Play by Rebel Sport.
Priorities reboot
AUCKLAND, Today: In a year that has forced people around the world to take stock and reevaluate, School Road Publishing, New Zealand’s newest independent magazine house, surveyed 750 Kiwi women aged between 35-74 for a major piece of research titled New Zealand Women in the Post-Covid World.
Focus on Bottom Line
AUCKLAND, Today: Not surprisingly, the troops at indie creative upstart Stanley St are talking up their big win at the APAC Effies, where the Parnell agency was named the Most Effective Independent in Asia Pacific in 2020.