AUCKLAND, Today: Retail media is quickly becoming one of marketing’s hottest topics, with chatter almost rivalling AI. Revenue is booming too, with the US and UK both seeing 23% growth in retail media network advertising.
AUCKLAND, Today: You’re usually told to pay attention. But this campaign is asking you not to. For Tourette’s Awareness Month, TANZ and Saatchi & Saatchi have flipped the script with Please Ignore It.
AUCKLAND, Today: Stuff Group scooped up 11 of the country’s top journalism prizes at the Voyager Media Awards, including Digital News Provider of the Year — for the second year in a row.
AUCKLAND, Today: Rainmakers has landed a major new partnership, winning the media account for national property group Tremains Real Estate after a competitive pitch.
AUCKLAND, Today: Kiwi small businesses are eyeing Budget 2025 with mixed feelings, hoping for real support but not fully convinced it’ll deliver, according to Prospa’s latest SME Sentiment Tracker.
AUCKLAND, Today: Viva and Glow Lab are teaming up again for the 2025 Viva Beauty Awards, celebrating the best in skincare, haircare and cosmetics from across Aotearoa.
NEW YORK, Today: Agencies from Australia and New Zealand have bagged 23 Pencils at The One Show 2025, with two standout Golds going to Bear Meets Eagle On Fire and Colenso BBDO.
AUCKLAND, Today: Cystic Fibrosis NZ is rallying the marketing and ad world to help raise funds for Kiwis living with cystic fibrosis — and they’ve found a pretty creative way to do it.
AUCKLAND, Today: In a time of uncertainty, honesty and authenticity are what people want most from brands, according to TRA’s latest Mood of the Nation report.