The winners: Assembly, Blockhead VFX, Colenso, Ruskin, TBWA, DDB, FCB, VMLY&R, Yarn, Saatchi, YoungShand, Finch

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AUCKLAND, Thursday: For the first time in the Axis Awards’ 42-year history the decision was made to take the 2022 Axis Awards online. With over 500 entries, 56 judges, six generous sponsors, and what seemed like a million zoom calls, the creative advertising industry still managed to come together (virtually) to celebrate all the creative excellence in Aotearoa over the past year.

Women’s Work

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AUCKLAND, Today: NZ women photographers collective Women’s Work, with Saatchi & Saatchi, has produced a campaign that challenges ad-agency creative departments.

Let it all hang out!

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AUCKLAND, Today: Sky and DDB have released a new Summer Of Sport campaign, as part of the Life Needs More Sport platform, that encourages Kiwis to “let it all hang out this summer”. 

MDS student work on show at Aotea Square

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AUCKLAND, Wednesday: Diversity of student content from programmes at Media Design School have been compiled into a 28-minute playlist that started airing from yesterday on the large-scale (45m2) portable outdoor digital screen in Aotea Square.

Do you want music with your coffee

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An international campaign is about to kick-off for NESCAFÉ® Dolce Gusto®, the unconventional premium coffee system, with Will.i.am, fronting a new TVC called ‘Creativity Reinvents The Classics’. The campaign celebrates the power of creativity to deliver outstanding quality through a parallel between music and coffee creativity.