Global giant buys ad2one in NZ & Australia

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Auckland-based digital sales house Ad2one has been purchased by Gravity4 – a US headquartered global company that describes itself as “the world’s first high-frequency marketing cloud”. Gravity4 also made its intentions clear in this part of the world by buying Ad2One Australia.

Arrivals & Departures

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Michael Te Young & Candice Hsu to join digital sales house: Viaduct Auckland-based ad2one has appointed former OMD digital director Michael Te Young to its senior management team where, in conjunction with Johanna Cotter, he will lead the expanding New Zealand team during the maternity leave of five-year incumbent NZ managing director Lisa Ison.

Maher & McKenna exit as MediaWorks revamps

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MediaWorks has unveiled a new organisational structure – a plan that will not include Television ceo Paul Maher and Interactive ceo Siobhan McKenna, who are now leaving MediaWorks. “The changes set the foundation for growing a thriving, integrated media business,” said group ceo Mark Weldon.

Arrivals & Departures

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Tom Cotter has been appointed to the newly created role of CIPO (Chief Information & Product Officer) for MediaWorks. The role is part of a new service delivery structure that combines both technology operations and technology product development into one department.