AUCKLAND, Today: Hard Rated, Australia’s number one RTD, arrived in New Zealand earlier this year with a cheeky campaign suggesting the trans-Tasman brain drain might simply be because Aussies were hogging the best RTD.
Independents’ Day gets its moment
AUCKLAND, Today: Independent media agency Together marked 1st December 2025 as Independents’ Day to celebrate the arrival of the 5th edition of the NZ Government Procurement rules.
Deodorant that keeps up with every move

AUCKLAND, Today: Dove has teamed up with New Zealand’s Royal Family Dance Crew to launch its new Whole Body Deodorant range, helping women feel confident however they move.
The Locker Room kicks things off
AUCKLAND, Today: To celebrate Auckland FC’s second season, ANZ Bank New Zealand teamed up with Eleven PR to bring football fandom into the heart of the city. Their Queen Street branch was transformed into an oversized fan zone built for supporters.
The Simpsons get behind NZ’s greyhound rehoming

AUCKLAND, Today: The Simpsons are backing New Zealand’s biggest-ever dog rehoming effort in a new nationwide campaign, “Santa’s Little Helper is helping New Zealand Greyhounds this Christmas”, created by Special for Greyhounds as Pets (GAP).
Arrivals & Departures: BcgCrave brings in a force of enthusiasm
AUCKLAND, Today: Purpose-led agency BcgCrave has made a major move, appointing respected industry leader Kate Lines as Managing Director. Founder Daniel Hopkirk shifts into the CEO role to help drive long-term growth across Australasia.
Remix kicks off summer with Ciara
AUCKLAND, Today: With warmer days coming, it felt right to reconnect with Remix’s roots in music and the artists who shape our world. Ciara fronts the issue, and honestly, she barely needs an introduction.
Arrivals & Departures: numero welcomes new head of SEO
AUCKLAND, Today: numero® has appointed Max Sartal Sterling as its new Head of SEO. He brings more than 12 years of SEO and CRO experience, with a strong focus on the fast-changing world of AI-powered search.
A fresh twist on festive greetings
AUCKLAND, Today: Our team jumped on a last-minute chance to fill a cancelled triple billboard slot for New World Pt. Chev, with only three days to create, approve, and deliver something solid for a 1 December install.
Powershop turns Black Friday on its head

AUCKLAND, Today: Pink Thursday, created by Powershop, delivered a one-day online shopping event where every product was discounted by 99%, giving customers a genuine bargain rather than another standard sale moment.







