M+AD!

Auto Trader shifts gears with bold new rebrand

Editor September 9, 2024TVCs, News Make a Comment

AUCKLAND, Today: Forty years after launching, Auto Trader has rebranded and relaunched online with a fresh campaign, its first of this kind. Telling New Zealand about your car taps into the idea that private sellers want maximum visibility for their listings.

LUMO unveils LENS Live for real-time audience insights

Editor September 9, 2024News Make a Comment

AUCKLAND, Today: LUMO has launched LENS Live, an exciting evolution of its proprietary digital-out-of-home (DOOH) audience measurement platform.

Nielsen NZ Q2 2024 Newspaper and Magazine Topline results

Editor September 6, 2024News Make a Comment

AUCKLAND, Today: Magazines and newspapers saw their Q2 results released, according to the latest topline data from Nielsen. This provides insight into the current performance of traditional media formats.

Why designing creative specific for out of home should be seen as an investment, not a cost!

Natasha O’Connor September 6, 2024News Make a Comment

AUCKLAND, Today: I’ve heard it countless times throughout my career: “I tried Out of Home, but it didn’t work.” More often than not, the culprit is a lacklustre creative execution.

Stuff Group dominates with audience growth

Editor September 6, 2024News Make a Comment

AUCKLAND, Today: Stuff Group’s metropolitan mastheads have seen strong growth, securing their number one position in print and digital, according to the latest Nielsen readership results.¹

Kathmandu’s new campaign calls you to the outdoors

Editor September 6, 2024News Make a Comment

AUCKLAND, Today: Kathmandu’s new evergreen brand campaign explores the transformative power of nature. Come find us. We’re out there. invites everyone to experience the wilderness and the endorphin boost it brings.

NZME named exclusive sponsor for 2024 Tourism Awards

Editor September 5, 2024News Make a Comment

AUCKLAND, Today: NZME is proud to continue supporting New Zealand’s tourism sector as the exclusive media sponsor of the 2024 New Zealand Tourism Awards.

oOh!media boosts Smart Reach with advanced targeting

Editor September 5, 2024News Make a Comment

AUCKLAND, Today: oOh!media New Zealand has upgraded its Smart Reach platform, making it an even more powerful tool for optimising Out of Home (OOH) advertising campaigns across the country.

TUX celebrates 70 years of tail-wagging fuel

Editor September 5, 2024News Make a Comment

AUCKLAND, Today: TUX, the iconic Kiwi dog food brand, is celebrating 70 years of keeping dogs fuelled and ready for action.

MBM teams up with BetterBriefs

Editor September 5, 2024News Make a Comment

AUCKLAND, Today: MBM, with Stuff and MediaWorks, partnered with BetterBriefs to help clients improve briefs for better ideas and commercial success. Workshops were held in Auckland and Wellington.

Page 24 of 1,261
←
1
...
23
24
25
...
1261
→