AUCKLAND, Today: Kirin Hyoketsu NZ and PHD Aotearoa got in ahead of festival season with Hyoketsu City Sessions, a city-wide activation series designed to make the brand part of the pre-festival ritual.
Arrivals & Departures: Loupe Agency signs Sacha Stejko with fresh energy and strong creative alignment
AUCKLAND, Today: Loupe Agency has added advertising photographer Sacha Stejko to its roster, giving the Auckland-based artist management and production company even more depth across sport, lifestyle and portraiture.
Kargo unveils Project KERA closed beta for creative-led media buying
AUCKLAND, Today: Kargo has unveiled the closed beta of Project KERA, a new agentic media buying and creative engine built to simplify how brands and agencies plan, make, launch and optimise campaigns across channels.
Arrivals & Departures: Curious Nation brings in new talent on both sides of the Tasman
AUCKLAND, Today: Curious Nation has added two new hires across New Zealand and Australia, bolstering its trans-Tasman team after a strong run of growth and fresh client wins.
PEDIGREE® sinks its teeth into the problem of bad mouth
AUCKLAND, Today: PEDIGREE’s latest work, Good Dogs Have Bad Mouth, puts dog oral health front and centre with a campaign designed to make an often-missed issue impossible to ignore.
2degrees and TBWA\NZ turn a thumb ring into a call to connect
AUCKLAND, Today: 2degrees and TBWA\NZ have launched Ring Ring, a campaign nudging Kiwis to put the scrolling on pause and call the people who actually matter.
M+AD has double passes to eerie new horror Undertone
AUCKLAND, Today: M+AD has five double passes to give away to Undertone, a Canadian supernatural horror film that plays with the line between what’s heard and what’s real.
Cardrona and Treble Cone let sore legs steal the show
AUCKLAND, Today: Cardrona Alpine Resort and Treble Cone are turning sore ski legs into the stars of their latest campaign, giving voice to the post-mountain pain most skiers and snowboarders know well.
The world’s worst outdoor ads? Sea Cleaners and JCDecaux partner to pull them from rotation via Dentsu Creative
AUCKLAND, Today: Household name brands are running the worst outdoor ads in the world. They didn’t brief them, nor approve them, but they’re out there damaging their brand every day.
LUMO brings subtle motion to the street
AUCKLAND, Today: LUMO’s new motion-enabled digital out-of-home format, Subtle, is now live across six screens in Auckland’s CBD and city fringe, giving brands a fresh new way to show up on the street.
