AUCKLAND, Tuesday: New Zealand’s media agency market has shrugged off the recent lockdown to deliver yet another month of double-digit growth in ad revenue, reports Sydney-based Stan NZ MD Jane Radcliffe.
GroupM strengthens investment, product & tech (updated)
AUCKLAND, Tuesday: GroupM New Zealand has made two key internal promotions that aim to strengthen its specialist technology and investment capability.
Paralympics tvc has a catch – it’s for sale
AUCKLAND, Today: Saatchi & Saatchi and Paralympics New Zealand have created a new TV commercial that they’ve put up for sale. The commercial, which features four New Zealand Paralympians – Scott Martlew, Nikita Howarth, Anna Grimaldi and Corey Peters – is filmed in a gritty style reminiscent of many high-end sports brand commercials.
Summer’s a state of mind
AUCKLAND, Today: Mango Aotearoa NZ has helped launch a new refreshing trio of Mac’s Seltzers – and it’s still winter weather. Mango shaped a campaign that acknowledged the summer-time occasions traditionally associated with drinking seltzers, and the reality of launching it while it’s cold and rainy.
TheMarket & HowtoDAD do Xmas
AUCKLAND, Monday: The Warehouse e-commerce site TheMarket has launched its Get Christmas All Done TV campaign, created in collaboration with Jordan Watson of Kiwi parenting site HowtoDAD and his wife HowtoMum during the lockdown.
Special Edition
AUCKLAND, Saturday: Special Group has put its money where its mouth is – by taking a rare full-page ad in the A Section of The Weekend Herald to let the world know about its latest offshore awards coup.
Gamechanger!
AUCKLAND, Today: Creative tech studio Method and MAS have teamed up to help the insurance/Kiwisaver company mark its 100-year anniversary, with an online board game developed by Method “to show MAS’s continuing connection to New Zealand and its customers”.
Federation creates new senior role
AUCKLAND, Today: On the back of the recent appointment of new creative team Hathaway & France from Stanley Street, Federation chief creative officer Tony Clewett has announced another key hire – the permanent appointment of creative Bobbie McKay into the newly created role of creative group head.
Bringing it to the Summit
AUCKLAND, Friday: Professor Byron Sharp – a Kiwi based at the University of South Australia – will take to the stage in Auckland in March next year to open the iMedia Modern Media Summit.
Food 4 Thought
AUCKLAND, Friday: Digital communications agency Topham Guerin (outlets in Auckland, Sydney and London) continues to grow with two new senior appointments and two promotions – all in NZ.
