Pitchblack brings back the Big King XL

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AUCKLAND, Thursday: Indie creative agency Pitchblack has extended last year’s Burger King campaign for the Big King, tickling the palates of Kiwis with a bigger, flame-grilled, secret saucier, no-unnecessary-bun interpretation of a certain iconic McDonald’s burger.

Steve Kane exits True

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AUCKLAND, Today: Steve Kane has decided to depart Grey Lynn indie agency True after nearly five years as managing director. He said: “While it’s not a decision made lightly, the timing is right for both me and the agency.

Game On!

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NEW YORK, Thursday: A dedicated gaming discipline has just been added to The One Show 2022. The festival’s latest (unsigned) release said: “The One Show is no stranger to recognising remarkable projects that harness the possibilities of the gaming industry.

One from The Heart

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AUCKLAND, Wednesday: Leading out-of-home media company JCDecaux New Zealand has unveiled a long-term partnership with Cure Kids, as part of its new social impact initiative, JCDecaux Heart.

Northland PR makes vaccination stand

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KERIKERI/WHANGAREI, Today: Northland agency Due North PR has announced it will now only work with professionals who have been fully vaccinated against Covid-19. Due North’s Peter Heath said: “I’ve decided that my own small firm will take a stand.