AUCKLAND, Today: New Zealand’s media agency market continued to report strong double-digit growth in advertising demand in September despite the ongoing lockdowns, with national marketer adspend up 12.6% year-on-year to $91.1 million.
Saatchi’s Global Women work makes LIA finals
LONDON, Tuesday: Saatchi & Saatchi Auckland is the only NZ agency through to the finals at the London International Awards. The Parnell-based agency is named in the shortlists for TV/Cinema and Online Film for Global Women A Career-Limiting Film – Cookie, A Career-Limiting Film – Tie, and A Career-Limiting Film – Window.
dentsu goes out with a bang
AUCKLAND, Today: dentsu NZ – who lost ASB’s creative account recently to new shop The Monkeys AUNZ – have gone out with a flourish, producing (with Finch) an uplifting tvc showstopper, impressing even hard-boiled NZ social media watchers.
Special buys stake in Wimp 2 Warrior
AUCKLAND, Today: Special New Zealand has announced an equity and cash funding agreement with “the next billion dollar sports brand”. W2W (Wimp 2 Warrior) is an immersive and transformational 20-week mixed martial arts training programme taught in-gym to more than 10,000 people around the world.
Drum expands social & content teams
AUCKLAND, Monday: Leading PR agency Drum has expanded its social & content team, appointing Felicity Hopkinson as social & content creative director, and Siobahn Brown as content & social media director.
Art & Industry launch Trustpower brand tvc
AUCKLAND, Monday: Trustpower launched a new brand tvc this weekend with the second creative execution using the ‘Meant to be together’ creative platform. The 90s ad, Four Legs Good, was directed by Chris Dudman of CPD Films from a concept developed by long-term agency partner Art & Industry.
Magnificent Seven
AUCKLAND, Today: The Monkeys Aotearoa, part of Accenture Interactive, has announced a massive boost to its creative department with the appointment of seven new staffers, including two creative directors – Christie Cooper and James Conner.
ABs 77-dentsu 100!
NEW YORK, Today: The All Blacks have a 77.3%-win record, but dentsu New Zealand posted a 100% success rate at the recent Clio Sports Awards in the United States.
Creativity in the sticks
AUCKLAND, Saturday: A prime contender for Headline of the Week is this pearler (above) from The Weekend Herald One Roof Commercial real estate liftout section.
Judgement Day
PARIS, Today: M+AD ed David Gapes has again been appointed to the 2021 Epica Awards jury. The Epicas are the only global creative advertising awards judged exclusively by journalists.
