Wishmakers

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AUCKLAND, Thursday: The Make-A-Wish Foundation has formalised its appointment of Mindshare NZ as its agency partner. The foundation is a charity with a mission to create life-changing wishes for children with critical illnesses. The identity of any incumbents was not known at press time.

Leunig still in hot water

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SYDNEY, Today: Aussie cartoonist Michael Leunig – a fast-draw legend on both sides of the Tasman – is still in hot water globally, after The Melbourne Age announced it would no longer publish his weekly cartoons.

Wave gives BerryCo the royal treatment

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MT MAUNGANUI, Wednesday: Conventional fresh produce marketing can conjure up thoughts of ultra-HD water droplets and flawlessly photoshopped bites – but Bay of Plentry-based creative communications agency Wave has taken a fresh approach with its latest campaign.

Indie alert

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AUCKLAND, Wednesday: “Dear Ed,” writes Alert Reader of Pt Chev, “Just a point of note – MBM is now owned by Publicis, so I just wonder about your ‘indie’ tag for them?

Thrive PR launches SailGP in NZ

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AUCKLAND, Wednesday: Thrive PR + Communications has won a client in global sailing league SailGP, managing the NZ PR remit, debuting the NZ SailGP team and generating local awareness. Thrive was appointed in a competitive pitch – there was no NZ incumbent.