AUCKLAND, Wednesday: After a competitive pitch, the Ministry of Education ELSA Education Workforce Team has chosen Stanley St (Waitapu Group) as the marketing partner to handle their account. The incumbent was VMLY&R.
TBWA\NZ’s ANZ We Do How story unfolds
AUCKLAND, Today: Following the successful launch by TBWA/ of ANZ’s We Do How platform, the financial wellbeing story of Ravi, Claire and their two children Sameer and Tara Sharma has unfolded with a new savings story.
Red Rat appoints Chemistry after 3-way pitch
AUCKLAND, Today: Leading NZ streetwear retailer Red Rat has chosen Chemistry to lead its brand strategy, creative development and media planning after a three-way competitive pitch.
VMLY&R launches Colgate sustainable toothbrush campaign
AUCKLAND, Today: VMLY&R’s new integrated campaign for Colgate promotes their latest move to a more sustainable toothbrush range; unveiling toothbrushes made from recycled plastic and compostable bamboo handles.
Time Machine
CHRISTCHURCH, Today: Strategy has created Te Anau Time to inspire travellers there has never been a better time than now to experience and explore one of New Zealand’s most diverse regions.
Federation helps drivers understand the relationship between speed, and safe, liveable communities
AUCKLAND, Today: Indie shop Federation has launched an Auckland Transport behaviour-change campaign, providing context for the proposed speed changes in the city.
Melodics appoints Culture&Theory on new global campaign (Updated)
AUCKLAND, Today: Melodics has appointed Culture&Theory to help drive further growth for their successful online keys, pads and drums learning platform. To date, Melodics have been doing all of their communications and brand in-house. This was not a pitch.
The One Show launches with Medicine Avenue
NEW YORK, Monday: A witty digital film campaign by DAVID Miami spoofing TV medical dramas marks the kickoff of the call for entries for The One Show 2022.
Flora for the concrete jungle
AUCKLAND, Today: Fresh out of Auckland’s Level 4 lockdown. This campaign is running nationwide on the Phantom Billstickers network – there are eight posters in the series about inclusivity, togetherness, hope and importantly vaccinations.
Home on the Range
AUCKLAND, Today: Anchor has launched its new brand platform, Taste of Home, with a fully integrated brand campaign (from TBWA, Sweet Shop, Mediacom, Pead, and Raydar) to give Kiwis the ‘feeling of home’ no matter where they are.
