AUCKLAND, Today: To showcase Subaru’s all-wheel drive capabilities, Subaru of New Zealand via dentsu Aotearoa and Clockwork Films have created the story of a quintessentially Kiwi ice run.
Lions open for business
CANNES, Today: Submissions for the Cannes Lions Festival of Creativity in June have opened, with a final deadline in April.
Sox appeal
AUCKLAND, Today: Karangahape Rd creative agency The Goat Farm is producing gift sets of socks, featuring (of course) a goat design.
Saatchi NZ wins Pepperstone
AUCKLAND, Today: After a competitive process across AUNZ last year, Australia-based multi-award-winning CFD broker Pepperstone has appointed Saatchi & Saatchi New Zealand as its global strategy and creative agency “to assist with the development and launch of a new brand proposition to market.”
Augusto launches Te Puia
AUCKLAND, Wednesday: After winning a competitive pitch last year, Augusto has crafted a new brand campaign to help reposition Te Puia (geothermal attractions and cultural experiences) as a culturally rich, must-do local activity for domestic tourists.
Getting Together
AUCKLAND, Wednesday: Independent media, data and technology agency Together has welcomed two new senior strategy and planning hires to further enhance its data-led strategic offering.
Dosh out the cash
AUCKLAND, Wednesday: A new campaign by fintech start up Dosh has already got people talking, heads turning and apps downloading, says Rainger & Rolfe honcho Ant Rainger.
Medium Rare appoints Sido Kitchin as NZ GM
AUCKLAND, Today: Medium Rare content agency has an announced the appointment of Sido Kitchin as general manager of its New Zealand operations.
Mag advertising ‘now easier and more effective’
AUCKLAND, Today: The Magazine Collective launches today with six publishers working together to offer advertising solutions into 12 of the most recognisable magazine brands in New Zealand, including Woman’s Day, North & South, Metro, Dish, Here, and NZ Geographic.
Harnessing the passion economy
SYDNEY, Tuesday: Twitch ANZ head of sales Ricky Chanana takes a look at how brands, marketers and advertisers can reach consumers – particularly Gen Z and millennials – in 2022.
