WELLINGTON, Today: Clemenger Group’s customer intelligence agency Perceptive has announced it will be opening a Wellington office, with Roman Konopka joining the team as research director.
Purple Haze
AUCKLAND, Monday: NZ’s Best Design Awards has awarded three Purple Pins – two to Motion Sickness/Te Whānau o Waipareira and one to Clemenger BBDO Wellington/Assembly Productions.
Special NZ shoots Optus AU tvc
SYDNEY, Monday: AU telecoms provider Optus has launched a stylish new tvc for the company’s It Starts with Yes brand platform – via Special Group New Zealand.
Arch makes bridge over water troubled
AUCKLAND, Monday: We’re fans of news headings that neatly summarise the stories they precede, and (when appropriate) add a creative touch that helps sell the item.
FCB’s Mitre 10 tvc No 1 in 2021
AUCKLAND, Friday: Kantar (now integrated with Colmar Brunton) has crowned FCB’s Mitre 10 With You All the Way as its winner of the 2021 Kantar Supreme Ad Impact Award.
Voice Over
AUCKLAND, Friday: The Advertising Standards Authority Complaints Board has upheld 101 complaints about Voices for Freedom advertisements for “misleading and socially irresponsible” information about the covid-19 pandemic.
Te Pūkenga partners with Clemenger-led collective for national launch campaign (updated)
AUCKLAND, Friday: Te Pūkenga – the NZ Institute of Skills & Technology – has appointed a Clemenger BBDO-led collective to develop its national launch campaign later this year.
Smart & classy
AUCKLAND, Sunday: “A woman I really admire is Michelle Obama,” declares DDB Aotearoa New Zealand ceo Priya Patel in an interview published in the latest edition of online news site BusinessDesk.
Spellcheck!
AUCKLAND, Sunday: “You sure the Skinny team got the right name?” wonders NZME’s Chris Rudd (about Friday’s Famous Names story, which featured motoracing ace ‘Louis Hamilton’).
