AUCKLAND, Today: VMLY&R has retained the Accident Compensation Corporation account as the creatives services lead, plus it has been appointed as their new media buying agency.
Newspapers up

AUCKLAND, Today: NZ’s daily newspaper readership inched steadily upwards in the latest Nielsen (Q4 20 – Q1 21), reaching a total of 1,290,000 readers daily (against 1,254,00 in the previous measurement period).
Magazines up

AUCKLAND, Thursday: Most monthlies recorded small readership increases in the latest Nielsen survey period (Q4 20 – Q1 21). Avenues, Deals On Wheels, Motorhomes, NZ Gardener, Lifestyle Block, Horse & Pony, Reader’s Digest, and House & Garden were up.
Cannes Bronze for Special AUNZ
CANNES, Thursday: Special Group AUNZ has picked up a Bronze Lion for Tourism New Zealand Good Morning World, in the Mobile Lions category.
On your marks …

AUCKLAND, Thursday: Australian broadcaster Sports Entertainment Network has lined up NZ cricket stars Brendon McCullum and Ian Smith to front its New Zealand sports radio station SENZ, with a launch planned for next month.
NZME partners with Pure SEO

AUCKLAND, Thursday: NZME has partnered with search engine optimisation company Pure SEO, aiming “to provide Kiwi advertisers with expert advice and tools to improve their ranking” on search results pages.
Fergus tradie software appoints Republik for global work
AUCKLAND, Today: Fergus Job Software has – without a pitch – appointed full-service Freemans Bay indie Republik to manage its business here in New Zealand, Australia and the United Kingdom.
Eight Kiwis in Film & Mobile finals

CANNES, Wednesday: Seven ads from New Zealand have made the shortlist stage of the Cannes Film Lions. Saatchi & Saatchi has three, and one apiece went to DDB, Colenso BBDO, Clemenger BBDO and Special Group.
Sweet shop
AUCKLAND, Today: A new talent and content agency – an offshoot of Auckland PR agency Undertow Media – has put down its roots in Grey Lynn.