AUCKLAND, Today: Indie shop Federation has launched an Auckland Transport behaviour-change campaign, providing context for the proposed speed changes in the city.
Melodics appoints Culture&Theory on new global campaign (Updated)
AUCKLAND, Today: Melodics has appointed Culture&Theory to help drive further growth for their successful online keys, pads and drums learning platform. To date, Melodics have been doing all of their communications and brand in-house. This was not a pitch.
The One Show launches with Medicine Avenue
NEW YORK, Monday: A witty digital film campaign by DAVID Miami spoofing TV medical dramas marks the kickoff of the call for entries for The One Show 2022.
Flora for the concrete jungle
AUCKLAND, Today: Fresh out of Auckland’s Level 4 lockdown. This campaign is running nationwide on the Phantom Billstickers network – there are eight posters in the series about inclusivity, togetherness, hope and importantly vaccinations.
Home on the Range
AUCKLAND, Today: Anchor has launched its new brand platform, Taste of Home, with a fully integrated brand campaign (from TBWA, Sweet Shop, Mediacom, Pead, and Raydar) to give Kiwis the ‘feeling of home’ no matter where they are.
Stockholm Syndrome
“SADLY, life doesn’t come with an instruction manual, but even if it did it would probably be written in Swedish.” (Columnist Paul Catmur in yesterday’s Herald on Sunday.)
Special named most effective agency in Asia-Pacific
AUCKLAND, Today: Auckland-based ad agency Special Group has been named the most effective in the Asia-Pacific region at the Effie Awards, beating competition from global rivals in Sydney, Singapore, Tokyo and Hong Kong.
Retail creative muscle joins DDB
AUCKLAND, Friday: DDB Aotearoa NZ has bolstered its retail expertise through two recent appointments, adding (says DDB Group ceo Priya Patel) “a new dimension to our offering that will provide clients with a more holistic set of creative solutions”.
One for the road
AUCKLAND, Today: The latest Lumo/Lens DOOH audience report showed city-dwellers ventured out immediately upon the drop to alert level 3. The data is collected through number plate recognition technology.
