AUCKLAND, Today: Anchor has launched its new brand platform, Taste of Home, with a fully integrated brand campaign (from TBWA, Sweet Shop, Mediacom, Pead, and Raydar) to give Kiwis the ‘feeling of home’ no matter where they are.
Stockholm Syndrome
“SADLY, life doesn’t come with an instruction manual, but even if it did it would probably be written in Swedish.” (Columnist Paul Catmur in yesterday’s Herald on Sunday.)
Special named most effective agency in Asia-Pacific
AUCKLAND, Today: Auckland-based ad agency Special Group has been named the most effective in the Asia-Pacific region at the Effie Awards, beating competition from global rivals in Sydney, Singapore, Tokyo and Hong Kong.
Retail creative muscle joins DDB
AUCKLAND, Friday: DDB Aotearoa NZ has bolstered its retail expertise through two recent appointments, adding (says DDB Group ceo Priya Patel) “a new dimension to our offering that will provide clients with a more holistic set of creative solutions”.
One for the road
AUCKLAND, Today: The latest Lumo/Lens DOOH audience report showed city-dwellers ventured out immediately upon the drop to alert level 3. The data is collected through number plate recognition technology.
Saatchi & Saatchi mum after Z Energy pitch win
AUCKLAND, Today: After a “rigorous” three-stage process, Z Energy has appointed Saatchi & Saatchi New Zealand as its strategy and creative partner. The agency has refused to identify the incumbents (believed to be Assignment and Chemistry on creative, Mediacom on media and Heyday on digital).
Chris Clark joins Film Construction
AUCKLAND, Thursday: Film Construction has added director Chris Clark to its roster, for representation in New Zealand, Australia, and Asia. “We first became aware of Chris’ work around a decade ago,” said FC director/founding partner Perry Bradley.
Westpac kept FCB Media in the dark
AUCKLAND, Today: FCB Media has been rocked by the unexpected loss of the $10 million Westpac media account to Publicis Media after a pitching process that did not involve the incumbent.
Latest radio ratings
AUCKLAND, Today: More than 3.7 million New Zealanders are listening to radio every week and almost 3.5 million of those listen to commercial radio stations, according to the latest data from GfK.
