BEIJING & NEW YORK, Today: Thirteen creative leaders from Australia and New Zealand have been selected by The One Club Asia to serve as judges for the new One Asia Creative Awards 2021.
DDB & Steinlager launch Alt Blacks
AUCKLAND, Wednesday: Steinlager and DDB Group Aotearoa have teamed up with the All Blacks to launch the Steinlager Alt Blacks: a team of 23 legendary everyday Kiwis who’ll be digitally immortalised in one of rugby’s most popular video games – Rugby Challenge 4.
First Blood
AUCKLAND, Wednesday: After five years as a creative strategist at Facebook, NZ-based Andy Blood is leaving to publish a book, marking a long-held ambition to write about the subject of creativity.
The perfect Father’s Day gift
AUCKLAND, Wednesday: TBWA\ has brought Noel Leeming back to TV screens for Father’s Day (this Sunday 5 September). Continuing the theme of Olympic sponsorship work, the ad shows a passionate Noel Leeming expert helping a mother and son find the perfect gift for dad.
Food giant consolidates agencies
AUCKLAND, Wednesday: George Weston Foods Baking has appointed Proximity NZ and BrandWorld as their creative agencies after a competitive pitch.
Gone Fishin’?
AUCKLAND, Today: M+AD asked dentsu NZ GM Luke Farmer (who yesterday announced he was leaving the agency shortly) what his plans are for the future.
Luke Farmer exits dentsu
AUCKLAND, Tuesday: dentsu NZ general manager Luke Farmer is to leave the agency he joined – when it was Barnes Catmur & Friends – as managing partner in 2012.
Thought-provoking strategies
LONDON, Today: The new book from a founder of top UK creative agency Lucky Generals, Andy Nairn – a world-leading brand strategist – is now available as a paperback in New Zealand ($35.80).
Congrats Maria Masniak & Callum Batley and Bayleigh Way & James Greig
AUCKLAND, Today: Two Media Design School teams – Maria Masniak & Callum Batley and Bayleigh Way & James Greig – scored wins in the Non-Professional category at AdStars in Busan.
Goodman Fielder & DDB create MacKenzie’s largest pie warmer
AUCKLAND, Tuesday: Goodman Fielder and DDB Aotearoa took to the streets earlier this month to celebrate MacKenzie Pies’ two new roast-inspired flavours, transforming a Queen Street bus shelter into a giant pie warmer.
